Industry

Industry Planning Documents

Reports, plans, research, and resources that give insight into Oregon Coast communities, visitors, needs, and perspectives.

Photo: Erik Urdahl

Reports, plans, research, and resources that give insight into Oregon Coast communities, visitors, needs, and perspectives.

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Oregon Coast Economic Study

Oregon Coast Strategic Plan

Industry Research

  • (2025) Economic Impact of Travel in Oregon

    Travel Oregon works with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The full report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2023, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable detailed figures that permit year-to-year comparisons at the state, regional and county levels.

    Previous Data: 

     

  • (2024) The Travel Foundation: Creating Equitable Destinations

    What does an equitable tourism model look like? The Creating Equitable Destinations report from the Travel Foundation explores this question, and offers Destination Management Organizations (DMOs) a framework for creating tourism experiences that are inclusive, accessible, and fair.

  • (2024) OCVA, Oregon Coast Ports: A Biennial Snapshot 

    This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community.

  • (2024) Travel Oregon Resident Sentiment Survey Results

    More than 6,800 responses were collected across Oregon’s seven tourism regions between December 2023 and January 2024. Their responses give us a deep understanding of their attitudes and opinions on the state’s tourism industry, including perceptions of tourism, value of tourism, and tourism’s impact on quality of life.

  • (2023) Tourism Drives Economic Growth Across Oregon

    Investment in the tourism industry is paying off, as an increase in Oregon’s tourism has equated to increased resources for regional programs that support jobs, culture, infrastructure and public services.

  • (2023) Sea Otter Reintroduction to the Southern Oregon Coast: Projected Regional Travel Impacts

    The Elakha Alliance contracted with Dean Runyon & Associates to complete a study focused on how reintroducing sea otters to the Southern Oregon coast could impact the travel and tourism industries in the region. Wildlife tourism is a sector of the travel industry that offers visitors the opportunity to view, appreciate, or learn about wildlife. Like all other sectors of the travel industry, wildlife tourism injects “outside money” into the local economy. The study estimates that there would be a positive economic impact due to increased travel-related spending in the region once a sea otter population is established.

  • Oregon Seafood Supply Sources Interim Technical Report

    Prepared for the Oregon Coast Visitors Association, this technical report provide summary information about the major categories of Oregon seafood supply sources for the purposes of assisting in the development of local source seafood delivery systems and increasing customer familiarity with local origin seafood availability.

  • (2022) Dean Runyan Associates, Oregon Travel Impacts

    Travel Oregon worked with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2022, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable detailed figures that permit year-to-year comparisons at the state, regional and county levels.

  • (2022) Oregon Visitor Profile: Oregon Coast Region

    This report presents the findings of a study of travelers to the Oregon Coast, conducted by Destination Analysts on behalf of Travel Oregon. It develops a profile of Oregon visitors in order to understand their travel behaviors and motivations, their in-destination activities and spend, and their in-destination experience to identify what is successful, what can be added, and what can be improved.

  • (2022) Oregon Visitor Profile: Statewide Report

    The Oregon Visitor Profile study was completed in collaboration with Destination Analysts, Travel Oregon, the Port of Portland and DMOs from across the state. This robust survey features data from over 15,000 Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics.

  • (2021) Dean Runyan Associates, Oregon Travel Impacts

    This report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2021. It includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts.

  • (2021) OCVA, Central and North Coast Public Affairs Assessment

    This report provides insight into the tourism landscape of Lincoln, Tillamook, and Clatsop counties on the Central and North Oregon Coast.

  • (2021) OCVA, Oregon Coast Ports: A Biennial Snapshot

    This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community.

  • (2021) NOAA Office for Coastal Management, The Economic Contribution of the National Estuarine Research Reserves: A Pilot Study

    The report, commissioned by the National Oceanic and Atmospheric Administration, examines how spending by South Slough Reserve and its visitors ripples through the local economy. Analyses found the Reserve contributes over $6.1 million in revenue annually to Coos County and supports about 65 jobs, bolstering economic resilience.

  • (2021) Alonzo Tucker Task Force Survey Results

    The City of Coos Bay, the Coos History Museum, the Oregon Remembrance Project, the Alonzo Tucker Project, and a constituency of Coos County community members convened a task force to determine which form an Alonzo Tucker memorial should take.

  • (2021) Travel Oregon, Oregon Outdoor Recreation Economic Impact Study

    Travel Oregon, in partnership with the Oregon Parks and Recreation Department (OPRD), the Oregon Office of Outdoor Recreation (OREC), Oregon Fish & Wildlife (ODFW) and Earth Economics, released this Outdoor Recreation Economic Impact Study that demonstrates the importance of Oregon’s vast range of outdoor recreation opportunities to the state’s economy.

  • (2020) Travel Oregon, Oregon Tourism Workforce Assessment

    In 2019, Travel Oregon conducted a workforce assessment for the tourism industry in Oregon to better un­derstand employment trends, stakeholders’ perceptions of, and experiences in, the industry, and ultimately support the needs of the industry workforce.

  • (2020) Tourism Economics, Oregon’s International Visitors

    This report from Tourism Economics provides details on the interests and behavior of international tourists from key markets.

  • (2018) UO Institute for Policy Research & Engagement, North Coast Visitor Profile Study

    The University of Oregon’s Institute for Policy Research & Engagement worked with Travel Oregon to conduct a visitor intercept survey on Oregon’s North Coast. This report focuses on the strengths and constraints of the North Coast as identified by survey respondents. It highlights visitor draws and popular activities, barriers to visitation and trip enjoyment, and areas to focus on for improving the visitor experience.

  • (2018) Oregon Coast Tourism Workforce Needs Report 2018, OSU Extension

    This report presents results of the 2018 workforce needs assessment. The data was collected through and online survey of members of the Oregon Coast Hospitality and Tourism Visitor Industry on behalf of the Oregon Coast Visitors Association (OCVA)

  • (2018) Oregon Travel Impacts: 1992-2018, Dean Runyan Associates

    This report provides detailed statewide, regional and county travel impact estimates for Oregon from 1992 to 2017. The report also provides average spending and volume estimates for overnight visitors for most counties. The estimates for 2017 are preliminary. Secondary impacts and travel industry GDP are provided at the state level.
    For more detail by county, region or state, please see the interactive database (requires Flash):

  • (2017) Longwoods International, Regional Visitor Report: The Coast

    This report provides estimates of 2017 overnight visitor volume and travel expenditures for Oregon overall and the Coast Region in particular. It offers strategic intelligence about the Coast Region’s overnight travel market including key sources of business, visitor profiling, and trip characteristics.

  • (2017) Oregon Visitor Report: 2017, Longwoods International

    Travel Oregon worked with Longwoods International to identify the profile of Oregon’s domestic visitors in 2017. The purpose of this study was to provide information on the structure of the Oregon travel market as a whole. This study includes data on visitor activities, state of origin, regions visited and demographic profile of visitors to Oregon.

Additional State-Wide Research

Stakeholder Feedback

Oregon Coast DMOs, Chambers, & Visitor Centers

  • Astoria-Warrenton Area Chamber of Commerce

    OldOregon.com

    111 W Marine Drive
    Astoria, OR 97103
    503-325-6311

  • Bandon Chamber of Commerce

    Bandon.com

    300 2nd Street SE
    Bandon, OR 97411
    541-347-9616

  • Bay Area Chamber of Commerce

    OregonsBayArea.org

    145 Central Avenue
    Coos Bay, OR 97420
    541-266-0868

  • Brookings City Hall Visitors Center

    Brookings.or.us

    898 Elk Drive
    Brookings, OR 97415
    541-469-1102

  • Brookings-Harbor Chamber of Commerce

    BrookingsHarborChamber.com

    703 Chetco Avenue
    Brookings, OR 97415
    541-469-3181

  • Brookings Welcome Center

    TravelOregon.com

    14433 US Highway 101 S
    Brookings, Oregon 97415
    541-469-4117

  • Cannon Beach Chamber of Commerce

    CannonBeach.org

    207 N Spruce Street
    Cannon Beach, OR 97110
    503-436-2623

  • Charleston Visitor Information Center

    OregonsAdventureCoast.com

    91143 Cape Arago Highway
    Charleston, OR 97429
    541-888-2311

  • City of Seaside Visitors Bureau

    SeasideOR.com

    7 N Roosevelt Drive
    Seaside, Oregon 97138
    503-738-3097

  • Coos Bay-North Bend-Charleston Visitor & Convention Bureau

    OregonsAdventureCoast.com

    50 Central Avenue
    Coos Bay, OR 97420
    541-269-0215

  • Coos Bay Visitor Information Center

    OregonsAdventureCoast.com

    50 Central Avenue
    Coos Bay, OR 97420
    541-269-0215

  • Coquille Valley Chamber of Commerce

    ChamberCoquille.org

    119 N Birch Street
    Coquille, OR 97423
    541-375-0354

  • Explore Lincoln City

    OregonCoast.org

    801 SW Highway 101, Suite 401
    Lincoln City, Oregon 97367
    541-996-1274

  • Florence Area Chamber of Commerce

    FlorenceChamber.com

    290 Highway 101
    Florence, OR 97439
    541-997-3128

  • Gold Beach Chamber of Commerce

    GoldBeachChamber.com

    29795 Ellensburg Ave #105

    Gold Beach, OR 97444

  • Gold Beach Visitor Center

    VisitGoldBeach.com

    94080 Shirley Lane
    Gold Beach, OR 97444
    541-247-7526

  • Greater Newport Chamber of Commerce

    NewportChamber.org

    555 SW Coast Highway
    Newport, OR 97365
    541-265-8801

  • Lincoln City Chamber of Commerce

    LCChamber.com

    4039 NW Logan Road
    Lincoln City, OR 97367
    541-994-3070

  • Manzanita Visitors Center

    VisitManzanita.org

    31 Laneda Avenue
    Manzanita, OR 97130

  • North Bend Visitor Information Center

    OregonsAdventureCoast.com

    1380 Sherman Avenue
    North Bend, OR 97459
    541-756-4613

  • Pacific City-Nestucca Valley Chamber of Commerce

    PacificCity.com

    PO Box 1078
    Pacific City, OR 97135
    888-KIWANDA

  • Port Orford Visitor's Center

    DiscoverPortOrford.org

    520 Jefferson Street
    Port Orford, OR 97465
    541-332-4106

  • Reedsport / Winchester Bay Chamber of Commerce

    ReedsportCC.org

    2741 Frontage Road
    Reedsport, OR 97467
    541-271-3495

  • Rockaway Beach Chamber of Commerce

    RockawayBeach.net

    103 S 1st Street
    Rockaway Beach, OR 97136
    503-355-8108

  • Seaside Chamber of Commerce

    SeasideChamber.com

    PO Box 7
    Seaside, OR 97138
    503-738-6391

  • Tillamook Area Chamber of Commerce

    TillamookChamber.org

    208 Main Avenue
    Tillamook, OR 97141
    503-842-7525

  • Tillamook Coast Visitors Association

    TillamookCoast.com

    PO Box 1268
    Tillamook, OR 97141
    503-842-2672

  • Toledo Oregon Chamber of Commerce

    ToledoOregon.org

    311 NE 1st Street
    Toledo, OR 97391
    541-336-3183

  • Travel Curry Coast

    TravelCurryCoast.com

    94235 Moore Street, Suite 122
    Gold Beach, OR 97444
    541-247-3222

  • Travel Lane County

    EugeneCascadesCoast.org

    754 Olive Street
    Eugene, OR 97401
    541-484-5307

  • Travel Southern Oregon Coast

    TravelSouthernOregonCoast.com

    57744 Round Lake Road
    Bandon, OR 97411

  • Waldport Chamber of Commerce

    FindYourselfInWaldport.com

    320 NW Highway 101
    Waldport, OR 97394
    541-563-3500

  • Yachats Chamber of Commerce

    Yachats.org

    241 Highway 101 N
    Yachats, OR 97498
    541-547-2345

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