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Oregon Coast Two-Year Strategic Plan
This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community. Highlighting strengths and vulnerabilities of these districts, this report also offers key opportunities on how to support them. Noted in a more detailed addendum are the individual port districts 2-3 year goals, future strategies, and needs.
The study finds that in 2019 outdoor recreation supported more than 224,000 full- and part-time jobs statewide and generated $9.3 billion in wages and compensation. The study also found that in 2019, outdoor recreation in Oregon supported $15.6 billion in spending…
In 2019, Travel Oregon conducted a workforce assessment for the tourism industry in Oregon in order to better understand employment trends, stakeholders’ perceptions of, and experiences in, the industry, and ultimately support the needs of the industry workforce. Travel Oregon hired ECONorthwest and Program and Policy Insight to complete this workforce assessment, which was completed in early 2020.
This report aims to provide new details on the interests and behavior of international tourists from key markets. Tourism Economics acquired data on all overseas travelers and eleven key markets.
In August, 2018, the University of Oregon’s Institute for Policy Research & Engagement worked with Travel Oregon to conduct a visitor intercept survey on Oregon’s North Coast. The survey asked North Coast visitors to provide details of their trip and travel habits.
This 2018 report provides detailed statewide, regional and county travel impact estimates for Oregon from 1992 to 2018. The report also provides average spending and volume estimates for overnight visitors for most counties. The estimates for 2018 are preliminary. Secondary impacts and travel industry GDP are provided at the state level.
This report provides: Estimates of 2017 overnight visitor volume and travel expenditures for Oregon as well as for the Coast Region in particular. Strategic intelligence about the Coast Region’s overnight travel market including: Key sources of business, Visitor profiling, Trip characteristics.
In September, Travel Oregon published a survey to ensure Oregon’s tourism industry and industries impacted by tourism had the opportunity to participate and engage in the 2019-2021 strategic planning process. Findings are presented for respondents from the Oregon Coast Region with additional breakdowns by coastal sub-regions for context. See the results of the study.