Sales & Marketing Tools

Marketing with OCVA

The Oregon Coast Visitor Association’s (OCVA’s) website garners over 1 million unique visitor views annually. The annual Inspiration Guide, which is published in the spring, is available virtually on our website as well as in hard copy. The magazine can be ordered for free by visitors, and can be picked up at Oregon Welcome Centers, visitor centers, hotel lobbies and various other locations within Oregon and beyond. We offer advertising co-ops, premium placement on enhanced featured listings, and advertorial opportunities for our partners.

‘Coast Like a Local‘ Industry Toolkit

Effective stewardship messaging comes down to consistency. When visitors (and locals) hear the same message multiple times, from multiple sources – they are more likely to change behavior.

Help amplify the ‘Coast Like a Local‘ message on your own channels by sharing our tips! Download social media assets in the ‘Coast Like a Local‘ Industry Toolkit and share them with your audience!

Marketing Cohort

While we live in different communities and work for different organizations, we share the goal of marketing the Oregon Coast region to visitors from around the world. That’s why this month, we convened the first Oregon Coast Tourism Marketing Partners Cohort for our first quarterly gathering. This meeting is a space designed for us to gather across jurisdictions and organizations to collaborate and learn from one another. We are stronger when we work together to meet the challenges and opportunities of our incredible destination.

Interested on joining our next meeting? Email communications@thepeoplescoast.com.

Photo Library

The Oregon Coast Visitors Association regularly adds images to our regional stock image library. Images are available for partners to use in marketing the Oregon Coast as a destination. To request access to the Oregon Coast Visitors Association photo library, follow this link, and choose “Register Now” to request your free account.

Business & Events Listings

Interested in listing your business, event or destination on the OCVA website? OCVA does not create these listings directly but rather pulls all listings from Travel Oregon’s Oregon Tourism Information System (OTIS). Local destination management organizations (DMO) or chambers of commerce may create an account with OTIS. Contact your local DMO about getting your listing into the OTIS system or updating an existing listing.

If you are hosting a public event that you’d like visitors to know about, tag @thepeoplescoast on social media or send us your post in a direct message. We’re active on Facebook, Instagram, TikTok, and Twitter and may be able to reshare your event post there.

If your event is for tourism industry professionals, share your LinkedIn post with us. We may be able to reshare it to OCVA’s industry audience.

And if you’re not already following us on social media and receiving our industry and consumer newsletters, make sure to follow / subscribe and stay in the know.

Social Media Trends and How to Use Them for Your Business

Wondering how you can better leverage social media to promote your business? In February 2024, we hosted a social media workshop that covers the skills needed to navigate and leverage current online trends. The workshop recording is available here, and you can download the presentation slides here.

The passcode to view the recording is: 7Eqia*+I

LGBTQ+ Inclusive Communication Toolkit

Embracing inclusive language does more than create a welcoming atmosphere; it strengthens brand loyalty, enhances guest satisfaction, and broadens market reach. This guide equips professionals with strategies and best practices to integrate inclusive language into every guest touchpoint. Download the guide here.

Google Business Profile Tools

As a hotel, restaurant, or any local business who relies on tourism traffic – monitoring and managing your Google Business Profile (GBP) is one of the best ways to improve your visibility and conversion. Responding to reviews and other activities like uploading photos and posting updates can drive more exposure and customers to your business.

To help make managing your GBP easier, Travel Oregon partnered with Oregon-based company Locl to provide you FREE access to a suite of GBP optimization tools. Learn more here.

Advertising Opportunities

The new advertising format provides a more contextual way to promote your business. Consumers are more likely to click on ads that are placed near relevant editorial. Simply provide your copy and photo and we will create the ad for you. Your ad will appear in related sections of the site to capture the attention of consumers as they research and plan their visit to the Coast.

The Official Oregon Coast website inspires people to explore all corners of the Oregon Coast. Dynamic content motivates travelers to make the Oregon Coast their #1 destination.

Get your advertising message in front of more than 500,000 visitors researching information specifically about the Oregon Coast.

• VisitTheOregonCoast.com is the first website that comes up when a visitor searches any city on the Oregon Coast.
• 87% of users on the site are new consumers visiting the site.
• High traffic with more than 1 million pageviews (2019 Google Analytics).