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Marketing with OCVA
The Oregon Coast Visitor Association’s (OCVA’s) website garners over 1 million unique visitor views annually. The annual Inspiration Guide, which is published in the spring, is available virtually on our website as well as in hard copy. The magazine can be ordered for free by visitors, and can be picked up at Oregon Welcome Centers, visitor centers, hotel lobbies and various other locations within Oregon and beyond. We offer advertising co-ops, premium placement on enhanced featured listings, and advertorial opportunities for our partners.
Photo Library
The Oregon Coast Visitors Association regularly adds images to our regional stock image library. Images are available for partners to use in marketing the Oregon Coast as a destination. To request access to the Oregon Coast Visitors Association photo library, follow this link, and choose “Register Now” to request your free account.
Business & Events Listings
Interested in listing your business, event or destination on the OCVA website? OCVA does not create these listings directly but rather pulls all listings from Travel Oregon’s Oregon Tourism Information System (OTIS). Local destination management organizations (DMO) or chambers of commerce may create an account with OTIS. Contact your local DMO about getting your listing into the OTIS system or updating an existing listing.
If you are hosting a public event that you’d like visitors to know about, tag @thepeoplescoast on social media or send us your post in a direct message. We’re active on Facebook, Instagram, TikTok, and Twitter and may be able to reshare your event post there.
If your event is for tourism industry professionals, share your LinkedIn post with us. We may be able to reshare it to OCVA’s industry audience.
And if you’re not already following us on social media and receiving our industry and consumer newsletters, make sure to follow / subscribe and stay in the know.
Advertising Opportunities
Inspiration Guide
Designed to showcase the beauty and accessibility of the Oregon Coast, the Official Visitor Guide inspires people to explore all 363 miles.
Organized by regions — North, Central & South — the guide provides ideas and information to motivate travelers to visit for the first time or to explore something new! Place your advertising message in your regional section and get the attention of thousands of visitors.
100,000
Printed Copies
30,000
Mailed Directly to Consumers
70,000
Distributed at Key Locations
E-Newsletter
Delivered to opt-in subscribers six times per year, each Oregon Coast Visitors Association email newsletter puts your marketing message in front of over 40,000 consumers who are Oregon Coast fans and want to keep up with what to do and where to go all year.
40,000
Bimonthly Distribution
20%
Average Open Rate
13.5%
Average Click-through Rate
OCVA Website
Oregon Coast Visitors Association has a dynamic website featuring enhanced content areas and beautiful photography. As the main go-to portal for visitors to find inspiration and information about the Oregon Coast, the website also provides new options for advertisers.
1,000,000
Pageviews (2019)
500,000
Unique Visitors (2019)
87%
New Visitors
The new advertising format provides a more contextual way to promote your business. Consumers are more likely to click on ads that are placed near relevant editorial. Simply provide your copy and photo and we will create the ad for you. Your ad will appear in related sections of the site to capture the attention of consumers as they research and plan their visit to the Coast.
The Official Oregon Coast website inspires people to explore all corners of the Oregon Coast. Dynamic content motivates travelers to make the Oregon Coast their #1 destination.
Get your advertising message in front of more than 500,000 visitors researching information specifically about the Oregon Coast.
- VisitTheOregonCoast.com is the first website that comes up when a visitor searches any city on the Oregon Coast.
- 87% of users on the site are new consumers visiting the site.
- High traffic with more than 1 million pageviews (2019 Google Analytics).
Winter Video Co-op
We’re excited to offer the attached co-op packages as a turn-key solution to drive visitors to your destination this winter. Using brand new video assets in combination with the power of KATU, each placement will reach nearly 2 million adults. Packages are available starting at $2500 for Portland DMA TV and feature customizable creative.
Media Kit
Photo: Erik Urdahl