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Latest Research & Reports
Creating Equitable Destinations: An Oregon Coast Visitors Association Case Study
The Oregon Coast Visitors Association Annual Report Now Available
Oregon’s Coastal Ports: Pillars of Our Tourism Ecosystem
Study: Clatsop County is trending toward greater reliance on retirees
Study: Mid Coast is trending toward greater reliance on retirees
Study: South Coast is trending toward greater reliance on retirees
Study: Tillamook County is trending toward greater reliance on retirees
All Research & Reports
Oregon Coast Economic Study
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Oregon Coast Year 2021 Sources of Income Study
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Oregon Coast Year 2021 Sources of Income Study
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Oregon Coastal Counties Social and Economic Characteristics
Oregon Coast Two-Year Strategic Plan
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(2023-2024) OCVA Annual Report
This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community.
Industry Research
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(2024) The Travel Foundation: Creating Equitable Destinations
What does an equitable tourism model look like? The Creating Equitable Destinations report from the Travel Foundation explores this question, and offers Destination Management Organizations (DMOs) a framework for creating tourism experiences that are inclusive, accessible, and fair.
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(2024) OCVA, Oregon Coast Ports: A Biennial Snapshot
This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community.
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(2024) Economic Impact of Travel in Oregon
Travel Oregon works with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The full report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2023, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts.
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(2024) Travel Oregon Resident Sentiment Survey Results
More than 6,800 responses were collected across Oregon’s seven tourism regions between December 2023 and January 2024. Their responses give us a deep understanding of their attitudes and opinions on the state’s tourism industry, including perceptions of tourism, value of tourism, and tourism’s impact on quality of life.
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(2023) Tourism Drives Economic Growth Across Oregon
Investment in the tourism industry is paying off, as an increase in Oregon’s tourism has equated to increased resources for regional programs that support jobs, culture, infrastructure and public services.
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(2023) Sea Otter Reintroduction to the Southern Oregon Coast: Projected Regional Travel Impacts
The Elakha Alliance contracted with Dean Runyon & Associates to complete a study focused on how reintroducing sea otters to the Southern Oregon coast could impact the travel and tourism industries in the region. Wildlife tourism is a sector of the travel industry that offers visitors the opportunity to view, appreciate, or learn about wildlife. Like all other sectors of the travel industry, wildlife tourism injects “outside money” into the local economy. The study estimates that there would be a positive economic impact due to increased travel-related spending in the region once a sea otter population is established.
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Oregon Seafood Supply Sources Interim Technical Report
Prepared for the Oregon Coast Visitors Association, this technical report provide summary information about the major categories of Oregon seafood supply sources for the purposes of assisting in the development of local source seafood delivery systems and increasing customer familiarity with local origin seafood availability.
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(2022) Dean Runyan Associates, Oregon Travel Impacts
Travel Oregon worked with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2022, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable detailed figures that permit year-to-year comparisons at the state, regional and county levels.
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(2022) Oregon Visitor Profile: Oregon Coast Region
This report presents the findings of a study of travelers to the Oregon Coast, conducted by Destination Analysts on behalf of Travel Oregon. It develops a profile of Oregon visitors in order to understand their travel behaviors and motivations, their in-destination activities and spend, and their in-destination experience to identify what is successful, what can be added, and what can be improved.
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(2022) Oregon Visitor Profile: Statewide Report
The Oregon Visitor Profile study was completed in collaboration with Destination Analysts, Travel Oregon, the Port of Portland and DMOs from across the state. This robust survey features data from over 15,000 Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics.
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(2021) Dean Runyan Associates, Oregon Travel Impacts
This report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2021. It includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts.
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(2021) OCVA, Central and North Coast Public Affairs Assessment
This report provides insight into the tourism landscape of Lincoln, Tillamook, and Clatsop counties on the Central and North Oregon Coast.
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(2021) OCVA, Oregon Coast Ports: A Biennial Snapshot
This report provides a snapshot of 14 Oregon coastal port districts. It describes tourism and visitor amenities available at ports, infrastructure development of port districts, and the services port districts offer the community.
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The report, commissioned by the National Oceanic and Atmospheric Administration, examines how spending by South Slough Reserve and its visitors ripples through the local economy. Analyses found the Reserve contributes over $6.1 million in revenue annually to Coos County and supports about 65 jobs, bolstering economic resilience.
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(2021) Alonzo Tucker Task Force Survey Results
The City of Coos Bay, the Coos History Museum, the Oregon Remembrance Project, the Alonzo Tucker Project, and a constituency of Coos County community members convened a task force to determine which form an Alonzo Tucker memorial should take.
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(2021) Travel Oregon, Oregon Outdoor Recreation Economic Impact Study
Travel Oregon, in partnership with the Oregon Parks and Recreation Department (OPRD), the Oregon Office of Outdoor Recreation (OREC), Oregon Fish & Wildlife (ODFW) and Earth Economics, released this Outdoor Recreation Economic Impact Study that demonstrates the importance of Oregon’s vast range of outdoor recreation opportunities to the state’s economy.
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(2020) Travel Oregon, Oregon Tourism Workforce Assessment
In 2019, Travel Oregon conducted a workforce assessment for the tourism industry in Oregon to better understand employment trends, stakeholders’ perceptions of, and experiences in, the industry, and ultimately support the needs of the industry workforce.
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(2020) Tourism Economics, Oregon’s International Visitors
This report from Tourism Economics provides details on the interests and behavior of international tourists from key markets.
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(2018) UO Institute for Policy Research & Engagement, North Coast Visitor Profile Study
The University of Oregon’s Institute for Policy Research & Engagement worked with Travel Oregon to conduct a visitor intercept survey on Oregon’s North Coast. This report focuses on the strengths and constraints of the North Coast as identified by survey respondents. It highlights visitor draws and popular activities, barriers to visitation and trip enjoyment, and areas to focus on for improving the visitor experience.
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(2017) Longwoods International, Regional Visitor Report: The Coast
This report provides estimates of 2017 overnight visitor volume and travel expenditures for Oregon overall and the Coast Region in particular. It offers strategic intelligence about the Coast Region’s overnight travel market including key sources of business, visitor profiling, and trip characteristics.
Stakeholder Feedback
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(2022) Oregon Tourism Industry Stakeholder Survey: Statewide
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(2022) Oregon Tourism Industry Stakeholder Survey: Oregon Coast
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(2020) Video: Oregon Tourism Industry Stakeholder Survey Review with OCVA
Arica Sears, OCVA’s deputy director, analyzes the 2020 Oregon Tourism Stakeholder Survey results in this 10-minute video.
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(2020) Oregon Tourism Industry Stakeholder Survey: Statewide
The 2020 Oregon Tourism Industry Stakeholder Survey was designed on behalf of the Oregon Tourism Commission (dba Travel Oregon) and the state’s seven official regional destination management organizations (RDMOs) to elicit feedback from individuals and organizations linked to the tourism industry.
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(2020) Oregon Tourism Industry Stakeholder Survey: Oregon Coast
This report summarizes findings from a 2020 survey of tourism industry stakeholders in Oregon. The survey sought feedback from stakeholders to provide guidance and perspective on priorities for future investments from regional destination management organizations (RDMOs). This report summarizes findings from respondents in Oregon Coast with additional statewide results provided for context.
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(2018) Oregon Tourism Engagement Survey Report: Statewide
The 2018 Oregon Tourism Stakeholder Survey was designed on behalf of Travel Oregon and regional tourism partners to elicit feedback from individuals and organizations linked to the tourism industry. The goal of the study was to obtain feedback and direction for regional destination management organizations (RDMOs).
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(2018) Oregon Tourism Engagement Survey: Oregon Coast
This report summarizes findings from a 2018 survey of tourism industry stakeholders in Oregon. The survey sought feedback from stakeholders to provide guidance and perspective on priorities for future investments from regional destination management organizations (RDMOs). Findings are presented for respondents from Oregon Coast with additional statewide results for context.
Oregon Coast DMOs, Chambers, & Visitor Centers
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Astoria-Warrenton Area Chamber of Commerce
111 W Marine Drive
Astoria, OR 97103
503-325-6311 -
Bandon Chamber of Commerce
300 2nd Street SE
Bandon, OR 97411
541-347-9616 -
Bay Area Chamber of Commerce
145 Central Avenue
Coos Bay, OR 97420
541-266-0868 -
Brookings City Hall Visitors Center
898 Elk Drive
Brookings, OR 97415
541-469-1102 -
Brookings-Harbor Chamber of Commerce
703 Chetco Avenue
Brookings, OR 97415
541-469-3181 -
Brookings Welcome Center
14433 US Highway 101 S
Brookings, Oregon 97415
541-469-4117 -
Cannon Beach Chamber of Commerce
207 N Spruce Street
Cannon Beach, OR 97110
503-436-2623 -
Charleston Visitor Information Center
91143 Cape Arago Highway
Charleston, OR 97429
541-888-2311 -
City of Seaside Visitors Bureau
7 N Roosevelt Drive
Seaside, Oregon 97138
503-738-3097 -
Coos Bay-North Bend-Charleston Visitor & Convention Bureau
50 Central Avenue
Coos Bay, OR 97420
541-269-0215 -
Coos Bay Visitor Information Center
50 Central Avenue
Coos Bay, OR 97420
541-269-0215 -
Coquille Chamber of Commerce
119 N Birch Street
Coquille, OR 97423
541-396-3414 -
Explore Lincoln City
801 SW Highway 101, Suite 401
Lincoln City, Oregon 97367
541-996-1274 -
Florence Area Chamber of Commerce
290 Highway 101
Florence, OR 97439
541-997-3128 -
Gold Beach Chamber of Commerce
29795 Ellensburg Ave #105
Gold Beach, OR 97444
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Gold Beach Visitor Center
94080 Shirley Lane
Gold Beach, OR 97444
541-247-7526 -
Greater Newport Chamber of Commerce
555 SW Coast Highway
Newport, OR 97365
541-265-8801 -
Lincoln City Chamber of Commerce
4039 NW Logan Road
Lincoln City, OR 97367
541-994-3070 -
Manzanita Visitors Center
31 Laneda Avenue
Manzanita, OR 97130 -
North Bend Visitor Information Center
1380 Sherman Avenue
North Bend, OR 97459
541-756-4613 -
Pacific City-Nestucca Valley Chamber of Commerce
PO Box 1078
Pacific City, OR 97135
888-KIWANDA -
Port Orford Visitor's Center
520 Jefferson Street
Port Orford, OR 97465
541-332-4106 -
Reedsport / Winchester Bay Chamber of Commerce
2741 Frontage Road
Reedsport, OR 97467
541-271-3495 -
Rockaway Beach Chamber of Commerce
103 S 1st Street
Rockaway Beach, OR 97136
503-355-8108 -
Seaside Chamber of Commerce
PO Box 7
Seaside, OR 97138
503-738-6391 -
Tillamook Area Chamber of Commerce
208 Main Avenue
Tillamook, OR 97141503-842-7525 -
Tillamook Coast Visitors Association
PO Box 1268
Tillamook, OR 97141
503-842-2672 -
Toledo Oregon Chamber of Commerce
311 NE 1st Street
Toledo, OR 97391
541-336-3183 -
Travel Curry Coast
94235 Moore Street, Suite 122
Gold Beach, OR 97444
541-247-3222 -
Travel Lane County
754 Olive Street
Eugene, OR 97401
541-484-5307 -
Travel Southern Oregon Coast
57744 Round Lake Road
Bandon, OR 97411 -
Waldport Chamber of Commerce
320 NW Highway 101
Waldport, OR 97394
541-563-3500 -
Yachats Chamber of Commerce
241 Highway 101 N
Yachats, OR 97498
541-547-2345