2020 Winter Video Coop - Oregon Coast Visitors Association

2020 Winter Video Coop

2020 Winter Video Coop

We’re excited to offer the attached co-op packages as a turn-key solution to drive visitors to your destination this winter.  Using the powerful Uncage the Soul Videos in combination with the power of KATU, you will reach nearly 2 million Adults 18+ with each one of your $2500 Portland DMA TV packages with your choice of winter themed: 15 second video.

Included in the each package is prominent exposure on KATU, with key placements in local news, plus in-kind support and an entirely bonus schedule on MeTV (Comcast 302 – heritage programming like Mash, Hawaii 5-0, Perry Mason, etc.).  KATU reaches more than 80% of the Portland Market in a given week making it the most watched station in the Portland Market, and KATU News programs reach more Adults 35-64 with above HHI ($100k) in the Portland market than any other station – making it the perfect platform to promote your destination and increase tourism this winter.

We’ve included two new elements to expand the campaign impact in 2020, including:

  • Overlay Graphic featured throughout the entire 15-second winter themed video – providing visibility for your destination throughout the 15-second message.
  • Incremental opportunity to incorporate 60-second IN-CONTENT “Shout Out” mention during AM Northwest – Portland’s favorite local talk show for 43 years!  For an additional investment of $500, this is a great opportunity to promote your destination and feature specific attractions happening in the area.  “Shout Outs” will also be featured on social media and will be made available for your own marketing purposes.

You’ll also find geographically, behaviorally and demographically targeted $2500 pre-roll video packages which are the most powerful way to speak directly to your best potential visitors on the web.  We’ve included pre-roll video packages for Portland/Oregon, Seattle and Northern California. If another geographical area is desired, we can easily convert these packages to another geo-targeted area. If populations are large enough, you can target groupings of zip codes.

Don’t wait as spots are limited and will go fast. Help us create the strongest ever winter marketing campaign by joining this cooperative purchasing power! Choose your winter activity theme from this :15 second video selection. 

2020 Out of State Campaign

2020 In State Campaign