Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Florence Area Chamber of Commerce

Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.

290 Hwy 101
Florence, OR

541-997-3128
Email us (info[at]florencechamber[dot]com)

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Central Coast

Heceta Head Lighthouse State Scenic Viewpoint

Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...

Florence, OR

541-547-3416

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Central Coast

Sea Lion Caves

America's largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

541-547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Oregon Dunes National Recreation Area

Part of the Siuslaw National Forest, the Oregon Dunes cover 40 miles (64 km) along the coast, North America's largest coastal dunes. There are many ways to explore this dramatic natural wonder: by air, foot or off-highway vehicle (OHV). Recreational...

855 Hwy 101
Florence, OR

541-271-6000

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Central Coast

Darlingtonia State Natural Site

Darlingtonia State Natural Site is the only Oregon state park property dedicated to the protection of a single plant species. Concurrently, the plants it protects are the only carnivorous flora in the system. This 18-acre botanical park provides parking and...

Florence, OR

541-997-3851

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Central Coast

U.B.U. Naturally Mind Body & Spirit

U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.

302 Kingwood Street
Florence, OR

541-653-7736
Email us (ribnurse41[at]gmail[dot]com)

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Central Coast

The Laughing Crab Gallery & Tasting Room

The Laughing Crab Gallery & Tasting Room features over 50 Oregon artists, Oregon and Pacific Northwest wines, beers, ciders and charcuterie plates.

1341 Bay Street
Florence, OR

541-521-9430
Email us (kimamclaughlin[at]msn[dot]com)

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Central Coast

Venomous Sandboards

Since 1991, Venomous sandboards and sandsleds have been the number one choice of pros and recreational dune boarders around the world. Now located in Florence, Oregon along with the Sand Master Park store.

4981 Hwy 101
Florence, OR

541-997-6006
Email us (info[at]venomousboards[dot]com)

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Central Coast

Sand Master Park

Rent the world's first sandboarding park exclusively for an afternoon, day, weekend or an entire week! Located in Florence on the largest coastal dunes in North America, Sand Master Park features 40 acres (16.2 ha) of privately-owned sculpted sand dunes...

4981 Hwy 101
Florence, OR

541-997-6006

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Central Coast

Aero Legends

Enjoy a visual tour that you’ll be talking about the rest of your life. The stunning, breathtaking views along with the thrill of an open cockpit will prove to be a highlight of your recreational time in Florence. Make appointments...

Florence, OR

541-991-6139
Email us (terry[at]tomenyaero[dot]com)

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Central Coast

Stillwagon Distillery Tasting Room – Florence

Enjoy a tasting experience at Stillwagon Tasting Room located in Old Town Florence. The distillery is located in Charleston, Oregon where the production of Stillwagon Distillery’s craft spirits is very hands on. None of the process is automated – Mashing...

1341 Bay Street
Florence, OR

253-732-8458
Email us (stillwagondistillery[at]yahoo[dot]com)

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Central Coast

Sandland Adventures

Featuring exciting dune buggy tours up to 10 passengers and scenic giant tours on 27+ passenger buggies (accommodating up to 54). Also offering a fun center with go-karts, 18-hole miniature golf, bumper boats, riding railroad, gift shop and more.

85366 Highway 101
Florence, OR

(541) 997-8087
Email us (Sandland[at]sandland[dot]com)

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Surfside Restaurant & Lounge

Ocean view dining on the Oregon Coast doesn’t get better than this! Each table in this sleek oceanfront restaurant enjoys vivid views through many, large-paned windows. Dinner highlights local seafood favorites from clam chowder and fish ‘n’ chips to plank-grilled...

88416 1st Ave
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Homegrown Public House

Homegrown features locally sourced seasonal cuisine, draft micros, wine and spirits in a casual, family-friendly, public house setting.

294 Laurel Street
Florence, OR

541-997-4886

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Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541-902-6619

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay Street
Florence, OR

541-997-5899
Email us (kadylynne[at]gmail[dot]com)

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

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Central Coast

Bodega Wine Parlour

The newest addition to Historic Old Town Florence. Pouring organic wines and imports as well as locally made wines. Tapas and small plate menu available.

180 Laurel Street
Florence, OR

541-590-3833

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Mari’s Kitchen

Mari’s Kitchen is located on Bay Street in Historic Old Town Florence. Their mix of European and American cuisine is sure to delight. All menu items are made from scratch. Enjoy dishes like chicken or pork schnitzel, dolmas, musaca, crab...

1277 Bay Street
Florence, OR

541-305-2041
Email us (emarinela67[at]live[dot]com)

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

Featured Lodging

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Central Coast

Siltcoos Sand Camping

Siltcoos is located about seven miles south of Florence, within the Oregon Dunes National Recreation Area. This unique facility is an off-road enthusiasts dream. Designated routes crisscross various dunes and forests within the recreation area. Visitors also enjoy relaxing on...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Harbor Vista Park Campground

Situated on the central Oregon Coast, Harbor Vista Campground offers a lush green setting with some of the most spectacular views of the Pacific Ocean. This coastal community is a great home base for exploring miles of pristine beaches, or...

87658 Harbor Vista Road
Florence, OR

541-682-2000
Email us (laneparks[at]lanecountyor[dot]gov)

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Central Coast

River House Inn Baymont by Wyndham

Beautiful riverfront rooms with private balconies – including two suites with private spas. You’re just steps away from unique shops and the restaurants of Old Town Florence. The River House Inn is near ocean beaches, golfing and the Oregon Dunes....

1202 Bay Street
Florence, OR

541-997-3933
Email us (riverhouse[at]harborside[dot]com)

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Central Coast

Siltcoos Lake Resort

A large upscale yurt with kitchen and pellet stove right on the Siltcoos River, a destination kayaking river. From the dock you can kayak 3 miles to the Pacific Ocean and back, through a temperate rainforest, the sand dunes and...

82855 Fir St.
Florence, OR

541.999.6941

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Waxmyrtle Campground

Waxmyrtle Campground is an ideal spot for mixing the rush of rugged off-road vehicle riding with the comforts of sleeping in a standard site with paved parking, drinking water and flush toilets. Located just 7 miles south of Florence, Waxmyrtle...

Florence, OR

541-271-6000

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Central Coast

Lagoon Campground

Lagoon Campground. perched beside a lagoon with access to the popular mile-long Lagoon Trail, is about 7 miles south of Florence. Most sites are surrounded by beautiful coastal shrubbery. Fishing and hiking are popular, and a beach on Oregons Pacific...

Florence, OR

541-271-6000

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Central Coast

Thousand Trails South Jetty

As soon as you arrive at the Thousand Trails South Jetty RV Resort and preserve, you will be greeted with a warm welcome from your Ranger who is there to help in any way possible. Driving to your site you...

05010 S. Jetty Road
Florence, OR

541-997-8333

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Central Coast

Three Rivers Casino Resort

Relax and rejuvenate in one of 90 oversized deluxe rooms, offering amenities such as free WiFi, 42” flat screen TVs and sumptuous beds fit for royalty. Enjoy five exceptional restaurants from sizzling steaks and overstuffed sandwiches to chilled cocktails, fresh...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Ocean Breeze Motel

Just outside of Old Town Florence, the Ocean Breeze Motel is in the heart of Oregon Coast’s outdoor recreation area. Whether you’re planning on a day at Honeyman State Park, ATV riding on the Oregon Dunes, or shopping and strolling...

85165 Hwy. 101
Florence, OR

855-640-6056
Email us (information[at]oceanbreezemotel[dot]com)

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Central Coast

Sutton Campground

Sutton Campground is located just off the Pacific Coast in Oregon, 1.5 miles from Sutton Beach and 2 miles from Sutton Lake. Hiking is the most popular activity, but visitors also enjoy swimming in Sutton Creek, and fishing and boating...

4840 Sutton Beach Rd
Florence, OR

541-997-2715

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Central Coast

Super 8 by Wyndham

The Old Town Inn is just steps from Historic Old Town Florence and the beautiful Siuslaw River. Our lodging is widely known for being impeccably clean and has a friendly, helpful staff. Within minutes you can be fishing on the...

170 Hwy 101
Florence, OR

541-997-7131
Email us (oldtowninn[at]harborside[dot]com)

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