Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Blue Heron Gallery

The Blue Heron is an ocean themed gallery with a wide variety of locally, regionally, and nationally acclaimed fine artists.

1385 Bay Street
Florence, OR

541-997-7993
Email us (blueherongallery[at]oregonfast[dot]net)

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Central Coast

Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians

A sense of abundance and gratitude defines the Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians, a cultural identity that springs from the richness of their ancestral homeland.  Since long before written records, the miluk (Coos), hanis (Coos), shayuushtl’a...

Florence, OR
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Central Coast

Heceta Head Lighthouse State Scenic Viewpoint

Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...

Florence, OR

541-547-3416

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Central Coast

Full Throttle Rentals

Explore the Siuslaw National Sand Dunes and enjoy amazing views and beach access, or explore  the acres of the National Forest on one of Full Throttle Rentals’ 4×4 ATV, 2-seaters or 4-seaters. They also offer jet ski and kayak rentals...

05454 Hwy 126
Florence, OR

(541) 999-7839
Email us (fullthrottlerentalsllc[at]gmail[dot]com)

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Central Coast

South Jetty Beach

South Jetty area provides day use access to the beach and dunes, with separate areas for off-highway vehicle (OHV) use and non-motorized use. Walkers and hikers can enjoy miles of open beach and explore dune formations above the Siltcoos River.

Sand Dunes Rd
Florence, OR
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Central Coast

Venomous Sandboards

Since 1991, Venomous sandboards and sandsleds have been the number one choice of pros and recreational dune boarders around the world. Now located in Florence, Oregon along with the Sand Master Park store.

4981 Hwy 101
Florence, OR

541-997-6006
Email us (info[at]venomousboards[dot]com)

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Central Coast

Florence Area Chamber of Commerce

Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.

290 Hwy 101
Florence, OR

541-997-3128
Email us (info[at]florencechamber[dot]com)

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Central Coast

Exploding Whale Memorial Park

This riverfront park provides access to the Siuslaw River in Historic Old Town Florence. Named by residents to memorialize the notorious “exploding whale” incident that took place on the Oregon Coast in the 70s, this beautiful wayside park offers sandy...

Florence, OR

541-997-4106

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Central Coast

Stillwagon Distillery Tasting Room – Florence

Enjoy a tasting experience at Stillwagon Tasting Room located in Old Town Florence. The distillery is located in Charleston, Oregon where the production of Stillwagon Distillery’s craft spirits is very hands on. None of the process is automated – Mashing...

1341 Bay Street
Florence, OR

253-732-8458
Email us (stillwagondistillery[at]yahoo[dot]com)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Torex ATV Rentals

83690 Hwy 101
Florence, OR

(541)997-5363
Email us (info[at]torexatvrentals[dot]com)

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Central Coast

Florence Golf Links

Florence Golf Links, nestled among the Oregon Dunes in Florence, offers an exceptional venue for hosting sporting events. The 18-hole, par-72 course, designed by Rees Jones, provides year-round playability suitable for all skill levels. The clubhouse features The Grill and...

1201 35th Street
Florence, OR

541-997-1940

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. Located 2 blocks north...

280 Hwy 101
Florence, OR

541-997-8996
Email us (krabkettle[at]hotmail[dot]com)

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Central Coast

BJ’s Ice Cream Parlor

BJ’s Ice Cream Parlor has old-fashioned handmade ice cream, baked treats, saltwater taffy, milkshakes, sundaes, floats and cones.

2930 US-101
Florence, OR

541-997-7286

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Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay Street
Florence, OR

541-997-5899
Email us (kadylynne[at]gmail[dot]com)

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Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Novelli’s Crab & Seafood

Enjoy award winning crab chowder on Novelli’s floating dock. 

Boat Slip A13
Florence, OR

541-639-7689
Email us (novelliscrabandseafood[at]gmail[dot]com)

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Central Coast

Bridgewater Ocean Fresh Fish House

Bridgewater Ocean Fresh Fish House is located in the heart of Old Town. It serves the freshest seafood, beef and chicken, salads, pizzas, pastas & vegetarian dishes along with a huge wine list and selection of draft beers.

1297 Bay St
Florence, OR

541-997-1133
Email us (info[at]bridgewaterfishhouse[dot]com)

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

1285 Restobar

Enjoy handmade pizza made with a variety of fresh, locally-grown, organic ingredients at 1285 Restobar. You’ll find vegetarian and non-vegetarian selections as well as some gluten-free dishes to delight your taste buds in the way only good Southern Italian cooking...

1285 Bay St
Florence, OR

541-902-8338

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

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Central Coast

ICM Restaurant

ICM Restaurant, also known as International C-Food Market, is located in Old Town Florence, overlooking the Siuslaw River. Whether you come for the views or the all-you-can-eat Dungeness crab every day of the year, you’ll be sure to leave satisfied.

1498 Bay Street
Florence, OR

541-997-9646
Email us (icmrestaurant[at]yahoo[dot]com)

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Central Coast

Homegrown Public House

Homegrown features locally sourced seasonal cuisine, draft micros, wine and spirits in a casual, family-friendly, public house setting.

294 Laurel Street
Florence, OR

541-997-4886

Featured Lodging

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Central Coast

Woahink Lake RV Resort

This family run RV park is located on the beautiful Oregon Coast. Walk out the back of the park and into the Oregon Dunes National Recreation Area. A few minutes drive from Florence and beaches. Florence has an Old Town...

83570 Hwy. 101 S.
Florence, OR

541-997-6454

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Central Coast

Woahink Lake Suites

Located 3 miles South of Florence, Oregon on Highway 101, this vacation property is two football fields in length of frontage on beautiful Woahink Lake. The 6 spacious suites include King or Queen size beds, kitchens, cable TV, balcony patios...

83693 Hwy 101 S
Florence, OR

541-997-6516
Email us (stay[at]woahinklakesuites[dot]com)

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Central Coast

Alder Dune

Alder Dune Campground sits in a lush coastal forest between Alder and Dune Lakes in western Oregon. The campground, in the Central Coast Ranger District, boasts 39 campsites with privacy created by walls of beautiful native shrubbery. Natural Features: Alder...

89630 Hwy 101
Florence, OR

541-997-2526

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Central Coast

Lighthouse Inn

Centrally located, charming, classic hotel/motel built in 1938. Comfy beds, quaint and clean rooms. Walk to Old Town. A short drive to dunes, beach, golfing.

155 Hwy 101
Florence, OR

541-997-3221
Email us (info[at]lighthouseinn-florence[dot]com)

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Central Coast

Economy Inn Florence

Economy Inn Florence offers guests a unique blend of comfort and quality accommodations. The motel offers 29 units. The comfortable rooms have contemporary furnishings. Each room has a microwave, refrigerator, work table and chairs, color flat screen TV with remote,...

3829 Hwy 101
Florence, OR

541-997-7115
Email us (economy3829[at]gmail[dot]com)

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Central Coast

Best Western Pier Point Inn

Welcome to the Best Western Pier Point Inn offering guests exceptional accommodations along the Oregon Coast in the beautiful and historic town of Florence, Oregon. Nestled above the Siuslaw River, this quaint hotel offers all the right accommodations and views...

85625 Hwy 101
Florence, OR

541-997-7191
Email us (fom[at]bwflorence[dot]com)

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Ocean Breeze Motel

Just outside of Old Town Florence, the Ocean Breeze Motel is in the heart of Oregon Coast’s outdoor recreation area. Whether you’re planning on a day at Honeyman State Park, ATV riding on the Oregon Dunes, or shopping and strolling...

85165 Hwy. 101
Florence, OR

855-640-6056
Email us (information[at]oceanbreezemotel[dot]com)

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

Siltcoos Sand Camping

Siltcoos is located about seven miles south of Florence, within the Oregon Dunes National Recreation Area. This unique facility is an off-road enthusiasts dream. Designated routes crisscross various dunes and forests within the recreation area. Visitors also enjoy relaxing on...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Mercer Lake Resort – RV Park

Choose an RV site, or book a cabin at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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Central Coast

River House Inn Baymont by Wyndham

Beautiful riverfront rooms with private balconies – including two suites with private spas. You’re just steps away from unique shops and the restaurants of Old Town Florence. The River House Inn is near ocean beaches, golfing and the Oregon Dunes....

1202 Bay Street
Florence, OR

541-997-3933
Email us (riverhouse[at]harborside[dot]com)

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