Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Three Rivers Casino

Florence is home to Oregon's newest, friendliest and most modern gaming experience. Three Rivers Casino has all the Vegas games you love to play with wider aisles and ergonomic chairs. You'll breathe easy in this state-of-the-art air quality Casino. Enjoy...

5647 Hwy 126
Florence, OR

877-374-8377
Email us (winners[at]threeriverscasino[dot]com)

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Central Coast

Mike Kelly’s Guide Service

Mike Kelly offers guided fishing trips for salmon and steelhead trips year-round on the Siuslaw, Umpqua, Siletz, Coquille, Elk and Sixes Rivers depending on the fish runs and latest fishing conditions.

Florence, OR

541-729-7446
Email us (mikekellysguideservice[at]yahoo[dot]com)

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Central Coast

Stillwagon Distillery Tasting Room – Florence

Enjoy a tasting experience at Stillwagon Tasting Room located in Old Town Florence. The distillery is located in Charleston, Oregon where the production of Stillwagon Distillery’s craft spirits is very hands on. None of the process is automated – Mashing...

1341 Bay Street
Florence, OR

253-732-8458
Email us (stillwagondistillery[at]yahoo[dot]com)

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Central Coast

U.B.U. Naturally Mind Body & Spirit

U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.

302 Kingwood Street
Florence, OR

541-653-7736
Email us (ribnurse41[at]gmail[dot]com)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Sand Dunes Frontier

A unique opportunity to experience the Oregon Dunes. Located four miles (6.4 km) south of Florence with direct access to the dunes. Offering guided tours, group tours, ATV rentals, gift shop, snack bar, ATV camping and miniature golf.

83960 US-101
Florence, OR

541-997-3544
Email us (mike[at]buckwaldaccounting[dot]com)

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Central Coast

Exploding Whale Memorial Park

This riverfront park provides access to the Siuslaw River in Historic Old Town Florence. Named by residents to memorialize the notorious “exploding whale” incident that took place on the Oregon Coast in the 70s, this beautiful wayside park offers sandy...

Florence, OR

541-997-4106

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Central Coast

Jessie M. Honeyman State Park

Two miles (3 km) of sand dunes between the park and the ocean. ATVs and OHVs can access the sand dunes and beaches from H Loop. The park includes two natural freshwater lakes, Cleawox (great for swimming) and Woahink (with...

Hwy 101
Florence, OR

800-551-6949

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Central Coast

Darlingtonia State Natural Site

Darlingtonia State Natural Site is the only Oregon state park property dedicated to the protection of a single plant species. Concurrently, the plants it protects are the only carnivorous flora in the system. This 18-acre botanical park provides parking and...

Florence, OR

541-997-3851

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Central Coast

Florence Golf Links

Nestled amidst the wind swept sand dunes and towering pines, golf does not get any more breathtaking than Florence Golf Links. Sculpted by nature, this wonderful scene provided a delightful canvas for world-renowned golf course architect Rees Jones to create...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

The Mustard Seed

The Mustard Seed offers arts & crafts and cooking classes and workshops.

509 Kingwood Street
Florence, OR

541-991-3888
Email us (deb[at]themustardseed1720[dot]com)

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Central Coast

Carl G. Washburne Memorial State Park

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

Florence, OR

(541)547-3416

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay Street
Florence, OR

541-997-5899
Email us (kadylynne[at]gmail[dot]com)

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Central Coast

Bridgewater Ocean Fresh Fish House

Bridgewater Ocean Fresh Fish House is located in the heart of Old Town. It serves the freshest seafood, beef and chicken, salads, pizzas, pastas & vegetarian dishes along with a huge wine list and selection of draft beers.

1297 Bay St
Florence, OR

541-997-1133
Email us (info[at]bridgewaterfishhouse[dot]com)

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

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Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. Located 2 blocks north...

280 Hwy 101
Florence, OR

541-997-8996
Email us (krabkettle[at]hotmail[dot]com)

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

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Central Coast

BJ’s Ice Cream Parlor

BJ’s Ice Cream Parlor has old-fashioned handmade ice cream, baked treats, saltwater taffy, milkshakes, sundaes, floats and cones.

2930 US-101
Florence, OR

541-997-7286

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Central Coast

The Green Room Restaurant

Coastal casual meets excellence at The Green Room in Florence. Enjoy fine dining in a Speakeasy style setting.

208 Laurel Street
Florence, OR

541-590-7929

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Central Coast

Mari’s Kitchen

Mari’s Kitchen is located on Bay Street in Historic Old Town Florence. Their mix of European and American cuisine is sure to delight. All menu items are made from scratch. Enjoy dishes like chicken or pork schnitzel, dolmas, musaca, crab...

1277 Bay Street
Florence, OR

541-305-2041
Email us (emarinela67[at]live[dot]com)

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Central Coast

Mo’s in Old Town Florence

Located in Old Town Florence, Mo’s Restaurant sits over the beautiful Siuslaw River. Come in and enjoy a wonderful plate of Cod Fish and Chips or bowl of chowder while watching the fishing boats pass and the sea lions play.

1436 Bay Street
Florence, OR

541-997-2185

Featured Lodging

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Central Coast

Siltcoos Sand Camping

Siltcoos is located about seven miles south of Florence, within the Oregon Dunes National Recreation Area. This unique facility is an off-road enthusiasts dream. Designated routes crisscross various dunes and forests within the recreation area. Visitors also enjoy relaxing on...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Woahink Lake Suites

Located 3 miles South of Florence, Oregon on Highway 101, this vacation property is two football fields in length of frontage on beautiful Woahink Lake. The 6 spacious suites include King or Queen size beds, kitchens, cable TV, balcony patios...

83693 Hwy 101 S
Florence, OR

541-997-6516
Email us (stay[at]woahinklakesuites[dot]com)

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Central Coast

Mercer Lake Resort

Book a cabin or pull into an RV site at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Harbor Vista Park Campground

Situated on the central Oregon Coast, Harbor Vista Campground offers a lush green setting with some of the most spectacular views of the Pacific Ocean. This coastal community is a great home base for exploring miles of pristine beaches, or...

87658 Harbor Vista Road
Florence, OR

541-682-2000
Email us (laneparks[at]lanecountyor[dot]gov)

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Central Coast

Mercer Lake Resort – RV Park

Choose an RV site, or book a cabin at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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Central Coast

Woahink Lake RV Resort

This family run RV park is located on the beautiful Oregon Coast. Walk out the back of the park and into the Oregon Dunes National Recreation Area. A few minutes drive from Florence and beaches. Florence has an Old Town...

83570 Hwy. 101 S.
Florence, OR

541-997-6454

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Central Coast

Heceta Beach RV Park

Heceta Beach RV Park welcomes you to year-round peace and quiet and privacy. Located on the north side of Florence, Oregon, the park is a short 5 minute walk to Heceta Beach. From there you can walk for miles on...

4636 Heceta Beach Road
Florence, OR

541-997-7664

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Central Coast

River House Inn Baymont by Wyndham

Beautiful riverfront rooms with private balconies – including two suites with private spas. You’re just steps away from unique shops and the restaurants of Old Town Florence. The River House Inn is near ocean beaches, golfing and the Oregon Dunes....

1202 Bay Street
Florence, OR

541-997-3933
Email us (riverhouse[at]harborside[dot]com)

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

South Jetty Sand Camping

South Jetty, located less than a mile south of Florence, is an ideal camping area for off-road vehicle enthusiasts. Visitors can camp, ride dunes through all hours of daylight and take in memorable views of the Pacific Ocean from atop...

855 HIGHWAY 101
Florence, OR

541-271-6000

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