Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Sand Dunes Frontier

A unique opportunity to experience the Oregon Dunes. Located four miles (6.4 km) south of Florence with direct access to the dunes. Offering guided tours, group tours, ATV rentals, gift shop, snack bar, ATV camping and miniature golf.

83960 US-101
Florence, OR

541-997-3544
Email us (mike[at]buckwaldaccounting[dot]com)

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Central Coast

U.B.U. Naturally Mind Body & Spirit

U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.

302 Kingwood Street
Florence, OR

541-653-7736
Email us (ribnurse41[at]gmail[dot]com)

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Central Coast

Three Rivers Casino

Florence is home to Oregon's newest, friendliest and most modern gaming experience. Three Rivers Casino has all the Vegas games you love to play with wider aisles and ergonomic chairs. You'll breathe easy in this state-of-the-art air quality Casino. Enjoy...

5647 Hwy 126
Florence, OR

877-374-8377
Email us (winners[at]threeriverscasino[dot]com)

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Central Coast

Muriel O. Ponsler Memorial State Scenic Viewpoint

Picnicking with whale watching, beachcombing and a view of the beach. There are approximately five miles of sandy beach with China Creek to the south of the park. J.C Ponsler donated the land in 1938 in memory of his wife,...

Florence, OR

541-547-3416

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Central Coast

Full Throttle Rentals

Explore the Siuslaw National Sand Dunes and enjoy amazing views and beach access, or explore  the acres of the National Forest on one of Full Throttle Rentals’ 4×4 ATV, 2-seaters or 4-seaters. They also offer jet ski and kayak rentals...

05454 Hwy 126
Florence, OR

(541) 999-7839
Email us (fullthrottlerentalsllc[at]gmail[dot]com)

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Central Coast

Sandpines Golf Links

Nestled amidst wind swept sand dunes and towering pines, Sandpines Golf Links is a breathtaking location for coastal golf. The Rees Jones designed course was honored as the “Best New Public Course in America” in 1993. As one of the...

1201 35th Street
Florence, OR

541-997-1940
Email us (contactus[at]sandpinesgolf[dot]com)

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Central Coast

Heceta Head Lighthouse State Scenic Viewpoint

Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that's easy to access from the parking lot, and a challenging and scenic hike along a section of...

Florence, OR

541-547-3416

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Central Coast

C&M Stables

Conveniently located southwest of Portland and just north of Florence, Oregon, C&M Stables offers a variety of horseback riding experiences for beginning, intermediate and advanced riders. Choose a horseback riding adventure that fits your style!

90241 Highway 101
Florence, OR

(541) 997-7540
Email us (office[at]candmstables[dot]com)

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Central Coast

Blue Heron Gallery

The Blue Heron is an ocean themed gallery with a wide variety of locally, regionally, and nationally acclaimed fine artists.

1385 Bay Street
Florence, OR

541-997-7993
Email us (blueherongallery[at]oregonfast[dot]net)

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Central Coast

Sea Lion Caves

America's largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

541-547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Siuslaw Vista Day Use

Day use area for South Jetty Road. Expect limited or no services. Be prepared to pack out all waste. 

Florence, OR
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Central Coast

Carl G. Washburne Memorial State Park

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

Florence, OR

(541)547-3416

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

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Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay Street
Florence, OR

541-997-5899
Email us (kadylynne[at]gmail[dot]com)

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Central Coast

ICM Restaurant

ICM Restaurant, also known as International C-Food Market, is located in Old Town Florence, overlooking the Siuslaw River. Whether you come for the views or the all-you-can-eat Dungeness crab every day of the year, you'll be sure to leave satisfied.

1498 Bay Street
Florence, OR

541-997-9646
Email us (icmrestaurant[at]yahoo[dot]com)

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Central Coast

The Waterfront Depot

Located in a restored train station along the Siuslaw River, The Waterfront Depot offers fresh seafood and local, organic beef and free-range chicken entrees. Comprised of only the best local and regional ingredients, the Waterfront Depot's seasonal menu and favorite...

1252 Bay Street
Florence, OR

541-902-9100
Email us (aroundthetable1252[at]gmail[dot]com)

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Central Coast

BJ’s Ice Cream Parlor

BJ’s Ice Cream Parlor has old-fashioned handmade ice cream, baked treats, saltwater taffy, milkshakes, sundaes, floats and cones.

2930 US-101
Florence, OR

541-997-7286

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Novelli’s Crab & Seafood

Enjoy award winning crab chowder on Novelli's floating dock. 

Boat Slip A13
Florence, OR

541-639-7689
Email us (novelliscrabandseafood[at]gmail[dot]com)

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Central Coast

Lovejoy’s Restaurant & Tearoom

Lovejoy's Restaurant & Tearoom is an authentic tearoom in Historic Old Town Florence. They offer an excellent selection of English teas as well as a food menu that is sure to delight with items such as salmon bisque, a variety...

195 Nopal Street
Florence, OR

541-902-0502
Email us (info[at]lovejoysrestaurant[dot]com)

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Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

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Central Coast

Surfside Bistro

Surfside Bistro – home of the famous “Exploding Whale Burger” – is also known for its award-winning clam chowder, juicy burgers, and house-made pastries. Take in stunning ocean views from the dining area and grab a scratch-made treat from the...

88416 1st Avenue
Florence, OR

541-997-8263
Email us (reservations[at]driftwoodshores[dot]com)

Featured Lodging

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Central Coast

Carl G. Washburne Memorial State Park (RV Park)

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

93111 Hwy. 101 N.
Florence, OR

800-452-5687

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Central Coast

Port of Siuslaw Campground Park & Marina

The park has 124 sites, 28 waterfront full hook-ups, 70 full hook-ups (with 15 pull-through sites) and 23 water and electric. Most sites include basic cable TV connections. Moorage facilities are also available. Check with the campground office on reserving...

100 Harbor Street
Florence, OR

541-997-3040
Email us (campground[at]portofsiuslaw[dot]com)

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Central Coast

Best Western Pier Point Inn

Welcome to the Best Western Pier Point Inn offering guests exceptional accommodations along the Oregon Coast in the beautiful and historic town of Florence, Oregon. Nestled above the Siuslaw River, this quaint hotel offers all the right accommodations and views...

85625 Hwy 101
Florence, OR

541-997-7191
Email us (fom[at]bwflorence[dot]com)

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Central Coast

Woahink Lake Suites

Located 3 miles South of Florence, Oregon on Highway 101, this vacation property is two football fields in length of frontage on beautiful Woahink Lake. The 6 spacious suites include King or Queen size beds, kitchens, cable TV, balcony patios...

83693 Hwy 101 S
Florence, OR

541-997-6516
Email us (stay[at]woahinklakesuites[dot]com)

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Central Coast

Sutton Campground

Sutton Campground is located just off the Pacific Coast in Oregon, 1.5 miles from Sutton Beach and 2 miles from Sutton Lake. Hiking is the most popular activity, but visitors also enjoy swimming in Sutton Creek, and fishing and boating...

4840 Sutton Beach Rd
Florence, OR

541-997-2715

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Central Coast

Heceta Beach RV Park

Heceta Beach RV Park welcomes you to year-round peace and quiet and privacy. Located on the north side of Florence, Oregon, the park is a short 5 minute walk to Heceta Beach. From there you can walk for miles on...

4636 Heceta Beach Road
Florence, OR

541-997-7664

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Central Coast

Mercer Lake Resort

Book a cabin or pull into an RV site at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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Central Coast

South Jetty Sand Camping

South Jetty, located less than a mile south of Florence, is an ideal camping area for off-road vehicle enthusiasts. Visitors can camp, ride dunes through all hours of daylight and take in memorable views of the Pacific Ocean from atop...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Rock Creek Campground – Siuslaw

Rock Creek Campground is nestled in a grove of large spruce and Douglas fir trees, near a beach on the Oregon Coast. Visitors enjoy relaxing on the beach, admiring colorful sunsets and hiking many trails in the area.  Natural Features:...

93825 Hwy 101 N
Florence, OR

541-547-5219

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Central Coast

Darlings Marina & RV Resort

Located at the head of the Oregon Dunes and the heart of unlimited adventure on the central Oregon Coast. Darlings Marina & RV Resort is a popular fishing and camping destination for generations of families. It boasts a ‘million dollar...

4879 Darlings Loop
Florence, OR

541-997-2841
Email us (info[at]darlingsresortrv[dot]com)

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