Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.
Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.
Featured Spots
Central Coast
Venomous Sandboards
Since 1991, Venomous sandboards and sandsleds have been the number one choice of pros and recreational dune boarders around the world. Now located in Florence, Oregon along with the Sand Master Park store.
4981 Hwy 101Florence, OR
541-997-6006
Email us (info[at]venomousboards[dot]com)
Central Coast
Heceta Head Lighthouse
There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894. The view is...
Summer StreetFlorence, OR
541-547-3416
Central Coast
Full Throttle Rentals
Explore the Siuslaw National Sand Dunes and enjoy amazing views and beach access, or explore the acres of the National Forest on one of Full Throttle Rentals’ 4×4 ATV, 2-seaters or 4-seaters. They also offer jet ski and kayak rentals...
05454 Hwy 126Florence, OR
(541) 999-7839
Email us (fullthrottlerentalsllc[at]gmail[dot]com)
Central Coast
South Jetty Beach
South Jetty area provides day use access to the beach and dunes, with separate areas for off-highway vehicle (OHV) use and non-motorized use. Walkers and hikers can enjoy miles of open beach and explore dune formations above the Siltcoos River.
Sand Dunes RdFlorence, OR
Central Coast
Exploding Whale Memorial Park
This riverfront park provides access to the Siuslaw River in Historic Old Town Florence. Named by residents to memorialize the notorious "exploding whale" incident that took place on the Oregon Coast in the 70s, this beautiful wayside park offers sandy...
Florence, OR541-997-4106
Central Coast
Aero Legends
Enjoy a visual tour that you’ll be talking about the rest of your life. The stunning, breathtaking views along with the thrill of an open cockpit will prove to be a highlight of your recreational time in Florence. Make appointments...
Florence, OR
541-991-6139
Email us (terry[at]tomenyaero[dot]com)
Central Coast
The Laughing Crab Gallery & Tasting Room
The Laughing Crab Gallery & Tasting Room features over 50 Oregon artists, Oregon and Pacific Northwest wines, beers, ciders and charcuterie plates.
1341 Bay StreetFlorence, OR
541-521-9430
Email us (kimamclaughlin[at]msn[dot]com)
Central Coast
Florence Area Chamber of Commerce
Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.
290 Hwy 101Florence, OR
541-997-3128
Email us (info[at]florencechamber[dot]com)
Central Coast
Mike Kelly’s Guide Service
Mike Kelly offers guided fishing trips for salmon and steelhead trips year-round on the Siuslaw, Umpqua, Siletz, Coquille, Elk and Sixes Rivers depending on the fish runs and latest fishing conditions.
Florence, OR
541-729-7446
Email us (mikekellysguideservice[at]yahoo[dot]com)
Central Coast
Heceta Head Lighthouse State Scenic Viewpoint
Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that's easy to access from the parking lot, and a challenging and scenic hike along a section of...
Florence, OR541-547-3416
Central Coast
Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians
A sense of abundance and gratitude defines the Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians, a cultural identity that springs from the richness of their ancestral homeland. Since long before written records, the miluk (Coos), hanis (Coos), shayuushtl’a...
Florence, ORCentral Coast
U.B.U. Naturally Mind Body & Spirit
U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.
302 Kingwood StreetFlorence, OR
541-653-7736
Email us (ribnurse41[at]gmail[dot]com)