Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

South Jetty Beach

South Jetty area provides day use access to the beach and dunes, with separate areas for off-highway vehicle (OHV) use and non-motorized use. Walkers and hikers can enjoy miles of open beach and explore dune formations above the Siltcoos River.

Sand Dunes Rd
Florence, OR
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Central Coast

Florence Area Chamber of Commerce

Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.

290 Hwy 101
Florence, OR

541-997-3128
Email us (info[at]florencechamber[dot]com)

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Central Coast

Florence Golf Links

Florence Golf Links, nestled among the Oregon Dunes in Florence, offers an exceptional venue for hosting sporting events. The 18-hole, par-72 course, designed by Rees Jones, provides year-round playability suitable for all skill levels. The clubhouse features The Grill and...

1201 35th Street
Florence, OR

541-997-1940

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Central Coast

Oregon Coast Military Museum

The Oregon Coast Military Museum was incorporated on December 31, 2008 as an Oregon Domestic Non-Profit corporation. With a stated mission of “Honoring Our Veterans by Educating Our Public”, we have completed a military museum which opened on July 4,...

2145 Kingwood Street
Florence, OR

541-902-5160
Email us (ocmmflorence[at]gmail[dot]com)

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Central Coast

Sand Dunes Frontier

A unique opportunity to experience the Oregon Dunes. Located four miles (6.4 km) south of Florence with direct access to the dunes. Offering guided tours, group tours, ATV rentals, gift shop, snack bar, ATV camping and miniature golf.

83960 US-101
Florence, OR

541-997-3544
Email us (mike[at]buckwaldaccounting[dot]com)

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Central Coast

The Laughing Crab Gallery & Tasting Room

The Laughing Crab Gallery & Tasting Room features over 50 Oregon artists, Oregon and Pacific Northwest wines, beers, ciders and charcuterie plates.

1341 Bay Street
Florence, OR

541-521-9430
Email us (kimamclaughlin[at]msn[dot]com)

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Central Coast

Heceta Head Lighthouse State Scenic Viewpoint

Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...

Florence, OR

541-547-3416

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Central Coast

Florence Golf Links

Nestled amidst the wind swept sand dunes and towering pines, golf does not get any more breathtaking than Florence Golf Links. Sculpted by nature, this wonderful scene provided a delightful canvas for world-renowned golf course architect Rees Jones to create...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

Kitchen Klutter

Kitchen Klutter is a family-owned kitchen supply store in the heart of Old Town Florence on Bay Street.

1258 Bay Street
Florence, OR

541-997-6060
Email us (kitchenklutter[at]gmail[dot]com)

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Central Coast

Mike Kelly’s Guide Service

Mike Kelly offers guided fishing trips for salmon and steelhead trips year-round on the Siuslaw, Umpqua, Siletz, Coquille, Elk and Sixes Rivers depending on the fish runs and latest fishing conditions.

Florence, OR

541-729-7446
Email us (mikekellysguideservice[at]yahoo[dot]com)

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Central Coast

Sand Master Park – Sandboarding

What can you do on the Oregon coast? Enjoy the world’s first sandboard park, located in the city of Florence the ‘Sandboarding Capital of the World’ in beautiful Lane County. With a 40 mile stretch of coastal sand dunes the...

4981 U.S. Hwy. 101
Florence, OR

541-997-6006
Email us (info[at]sandmasterpark[dot]com)

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Central Coast

Carl G. Washburne Memorial State Park

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

Florence, OR

(541)547-3416

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Blue Bills Sports Bar & Tap Room

A Florence sports bar in the Three Rivers Casino Resort. Watch the big game on enormous plasma TVs while enjoying a full menu of your favorite appetizers and beverages. Featuring a wide variety of local Oregon craft beer. Live entertainment...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Surfside Restaurant & Lounge

Ocean view dining on the Oregon Coast doesn’t get better than this! Each table in this sleek oceanfront restaurant enjoys vivid views through many, large-paned windows. Dinner highlights local seafood favorites from clam chowder and fish ‘n’ chips to plank-grilled...

88416 1st Ave
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

Beachcomber Pub

Established in 1936, the Beachcomber Pub has been a part of the Oregon coast through generations of fisherman, loggers and travelers.

1355 Bay Street
Florence, OR

541-997-6357
Email us (BeerHeaven[at]Beachcomberpub[dot]com)

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

Bodega Wine Parlour

The newest addition to Historic Old Town Florence. Pouring organic wines and imports as well as locally made wines. Tapas and small plate menu available.

180 Laurel Street
Florence, OR

541-590-3833

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Central Coast

The Waterfront Depot

Located in a restored train station along the Siuslaw River, The Waterfront Depot offers fresh seafood and local, organic beef and free-range chicken entrees. Comprised of only the best local and regional ingredients, the Waterfront Depot’s seasonal menu and favorite...

1252 Bay Street
Florence, OR

541-902-9100
Email us (aroundthetable1252[at]gmail[dot]com)

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Central Coast

BJ’s Ice Cream Parlor

BJ’s Ice Cream Parlor has old-fashioned handmade ice cream, baked treats, saltwater taffy, milkshakes, sundaes, floats and cones.

2930 US-101
Florence, OR

541-997-7286

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

Featured Lodging

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Central Coast

Siltcoos Lake Resort

A large upscale yurt with kitchen and pellet stove right on the Siltcoos River, a destination kayaking river. From the dock you can kayak 3 miles to the Pacific Ocean and back, through a temperate rainforest, the sand dunes and...

82855 Fir St.
Florence, OR

541.999.6941

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Central Coast

Woahink Lake RV Resort

This family run RV park is located on the beautiful Oregon Coast. Walk out the back of the park and into the Oregon Dunes National Recreation Area. A few minutes drive from Florence and beaches. Florence has an Old Town...

83570 Hwy. 101 S.
Florence, OR

541-997-6454

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Central Coast

Mercer Lake Resort – RV Park

Choose an RV site, or book a cabin at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Port of Siuslaw Campground Park & Marina

The park has 124 sites, 28 waterfront full hook-ups, 70 full hook-ups (with 15 pull-through sites) and 23 water and electric. Most sites include basic cable TV connections. Moorage facilities are also available. Check with the campground office on reserving...

100 Harbor Street
Florence, OR

541-997-3040
Email us (campground[at]portofsiuslaw[dot]com)

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Central Coast

Alder Dune

Alder Dune Campground sits in a lush coastal forest between Alder and Dune Lakes in western Oregon. The campground, in the Central Coast Ranger District, boasts 39 campsites with privacy created by walls of beautiful native shrubbery. Natural Features: Alder...

89630 Hwy 101
Florence, OR

541-997-2526

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Central Coast

Siltcoos Sand Camping

Siltcoos is located about seven miles south of Florence, within the Oregon Dunes National Recreation Area. This unique facility is an off-road enthusiasts dream. Designated routes crisscross various dunes and forests within the recreation area. Visitors also enjoy relaxing on...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Ocean Breeze Motel

Just outside of Old Town Florence, the Ocean Breeze Motel is in the heart of Oregon Coast’s outdoor recreation area. Whether you’re planning on a day at Honeyman State Park, ATV riding on the Oregon Dunes, or shopping and strolling...

85165 Hwy. 101
Florence, OR

855-640-6056
Email us (information[at]oceanbreezemotel[dot]com)

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Central Coast

Quality Inn, Florence

Discover the Quality Inn Florence, a fun, comfortable and quiet hotel along the Oregon coast. Ideally located in the coastal community of Florence, Oregon, the Quality Inn Florence offers guests numerous amenities and affordable accommodations that make this hotel your...

2475 Hwy 101
Florence, OR

541-997-7797
Email us (gm[dot]or194[at]choicehotels[dot]com)

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Central Coast

Three Rivers Casino Resort

Relax and rejuvenate in one of 90 oversized deluxe rooms, offering amenities such as free WiFi, 42” flat screen TVs and sumptuous beds fit for royalty. Enjoy five exceptional restaurants from sizzling steaks and overstuffed sandwiches to chilled cocktails, fresh...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Harbor Vista Park Campground

Situated on the central Oregon Coast, Harbor Vista Campground offers a lush green setting with some of the most spectacular views of the Pacific Ocean. This coastal community is a great home base for exploring miles of pristine beaches, or...

87658 Harbor Vista Road
Florence, OR

541-682-2000
Email us (laneparks[at]lanecountyor[dot]gov)

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Central Coast

Mercer Lake Resort

Book a cabin or pull into an RV site at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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