In the Central Coast Region

Florence

Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Bicycles 101

Bikes of all types. Guitars and accessories, strings stands tuners etc…

1537 8th Street
Florence, OR

541-997-5717
Email us (bicycles101[at]inbox[dot]com)

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Central Coast

Three Rivers Casino

Florence is home to Oregon’s newest, friendliest and most modern gaming experience. Three Rivers Casino has all the Vegas games you love to play with wider aisles and ergonomic chairs. You’ll breathe easy in this state-of-the-art air quality Casino. Enjoy...

5647 Hwy 126
Florence, OR

877-374-8377
Email us (winners[at]threeriverscasino[dot]com)

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Central Coast

Florence Golf Links

Nestled amidst the wind swept sand dunes and towering pines, golf does not get any more breathtaking than Florence Golf Links. Sculpted by nature, this wonderful scene provided a delightful canvas for world-renowned golf course architect Rees Jones to create...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

Florence Area Chamber of Commerce

Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.

290 Hwy 101
Florence, OR

541-997-3128
Email us (info[at]florencechamber[dot]com)

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Central Coast

Serene Abundance Studio Space

Serene Abundance Studio Space (SASS) is your creative refuge on the Oregon Coast. SASS is a multi-purpose creative arts center for the community, and Coastal visitors. SASS’ mission is to promote creativity as a means of healing, inspiration, personal expression...

1790 Oregon Coast Hwy
Florence, OR

541-590-3877
Email us (inbox[at]sereneabundancemagic[dot]com)

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Central Coast

Heceta Head Lighthouse State Scenic Viewpoint

Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...

Florence, OR

541-547-3416

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Central Coast

Torex ATV Rentals

83690 Hwy 101
Florence, OR

(541)997-5363
Email us (info[at]torexatvrentals[dot]com)

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Central Coast

Muriel O. Ponsler Memorial State Scenic Viewpoint

Picnicking with whale watching, beachcombing and a view of the beach. There are approximately five miles of sandy beach with China Creek to the south of the park. J.C Ponsler donated the land in 1938 in memory of his wife,...

Florence, OR

541-547-3416

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Central Coast

Full Throttle Rentals

Explore the Siuslaw National Sand Dunes and enjoy amazing views and beach access, or explore  the acres of the National Forest on one of Full Throttle Rentals’ 4×4 ATV, 2-seaters or 4-seaters. They also offer jet ski and kayak rentals...

05454 Hwy 126
Florence, OR

(541) 999-7839
Email us (fullthrottlerentalsllc[at]gmail[dot]com)

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More Info

Florence Visitor Information – Eugene, Cascades & Coast

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Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

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Central Coast

Surfside Restaurant & Lounge

Ocean view dining on the Oregon Coast doesn’t get better than this! Each table in this sleek oceanfront restaurant enjoys vivid views through many, large-paned windows. Dinner highlights local seafood favorites from clam chowder and fish ‘n’ chips to plank-grilled...

88416 1st Ave
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

Beachcomber Pub

Established in 1936, the Beachcomber Pub has been a part of the Oregon coast through generations of fisherman, loggers and travelers.

1355 Bay Street
Florence, OR

541-997-6357
Email us (BeerHeaven[at]Beachcomberpub[dot]com)

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Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541-902-6619

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Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

BJ’s Ice Cream Parlor

BJ’s Ice Cream Parlor has old-fashioned handmade ice cream, baked treats, saltwater taffy, milkshakes, sundaes, floats and cones.

2930 US-101
Florence, OR

541-997-7286

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Central Coast

Homegrown Public House

Homegrown features locally sourced seasonal cuisine, draft micros, wine and spirits in a casual, family-friendly, public house setting.

294 Laurel Street
Florence, OR

541-997-4886

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Central Coast

Lovejoy’s Restaurant & Tearoom

Lovejoy’s Restaurant & Tearoom is an authentic tearoom in Historic Old Town Florence. They offer an excellent selection of English teas as well as a food menu that is sure to delight with items such as salmon bisque, a variety...

195 Nopal Street
Florence, OR

541-902-0502
Email us (info[at]lovejoysrestaurant[dot]com)

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

ICM Restaurant

ICM Restaurant, also known as International C-Food Market, is located in Old Town Florence, overlooking the Siuslaw River. Whether you come for the views or the all-you-can-eat Dungeness crab every day of the year, you’ll be sure to leave satisfied.

1498 Bay Street
Florence, OR

541-997-9646
Email us (icmrestaurant[at]yahoo[dot]com)

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Central Coast

1285 Restobar

Enjoy handmade pizza made with a variety of fresh, locally-grown, organic ingredients at 1285 Restobar. You’ll find vegetarian and non-vegetarian selections as well as some gluten-free dishes to delight your taste buds in the way only good Southern Italian cooking...

1285 Bay St
Florence, OR

541-902-8338

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Central Coast

Mari’s Kitchen

Mari’s Kitchen is located on Bay Street in Historic Old Town Florence. Their mix of European and American cuisine is sure to delight. All menu items are made from scratch. Enjoy dishes like chicken or pork schnitzel, dolmas, musaca, crab...

1277 Bay Street
Florence, OR

541-305-2041
Email us (emarinela67[at]live[dot]com)

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Featured Lodging

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Central Coast

Driftwood Shores Resort & Conference Center

Every room at Driftwood Shores Resort & Conference Center is oceanfront overlooking one of the finest stretches of walking beach on the Oregon Coast. Located minutes from Florence’s historical Old Town, Heceta Lighthouse, Sea Lion Caves and the Oregon dunes....

88416 1st Avenue
Florence, OR

541-997-8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

Siltcoos Lake Resort

A large upscale yurt with kitchen and pellet stove right on the Siltcoos River, a destination kayaking river. From the dock you can kayak 3 miles to the Pacific Ocean and back, through a temperate rainforest, the sand dunes and...

82855 Fir St.
Florence, OR

541.999.6941

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Central Coast

Harbor Vista Park Campground

Situated on the central Oregon Coast, Harbor Vista Campground offers a lush green setting with some of the most spectacular views of the Pacific Ocean. This coastal community is a great home base for exploring miles of pristine beaches, or...

87658 Harbor Vista Road
Florence, OR

541-682-2000
Email us (laneparks[at]lanecountyor[dot]gov)

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Central Coast

Ocean Breeze Motel

Just outside of Old Town Florence, the Ocean Breeze Motel is in the heart of Oregon Coast’s outdoor recreation area. Whether you’re planning on a day at Honeyman State Park, ATV riding on the Oregon Dunes, or shopping and strolling...

85165 Hwy. 101
Florence, OR

855-640-6056
Email us (information[at]oceanbreezemotel[dot]com)

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Central Coast

Best Western Pier Point Inn

Welcome to the Best Western Pier Point Inn offering guests exceptional accommodations along the Oregon Coast in the beautiful and historic town of Florence, Oregon. Nestled above the Siuslaw River, this quaint hotel offers all the right accommodations and views...

85625 Hwy 101
Florence, OR

541-997-7191
Email us (fom[at]bwflorence[dot]com)

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Thousand Trails South Jetty

As soon as you arrive at the Thousand Trails South Jetty RV Resort and preserve, you will be greeted with a warm welcome from your Ranger who is there to help in any way possible. Driving to your site you...

05010 S. Jetty Road
Florence, OR

541-997-8333

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Central Coast

Mercer Lake Resort – RV Park

Choose an RV site, or book a cabin at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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Central Coast

Rock Creek Campground – Siuslaw

Rock Creek Campground is nestled in a grove of large spruce and Douglas fir trees, near a beach on the Oregon Coast. Visitors enjoy relaxing on the beach, admiring colorful sunsets and hiking many trails in the area.  Natural Features:...

93825 Hwy 101 N
Florence, OR

541-547-5219

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Central Coast

Darlings Marina & RV Resort

Located at the head of the Oregon Dunes and the heart of unlimited adventure on the central Oregon Coast. Darlings Marina & RV Resort is a popular fishing and camping destination for generations of families. It boasts a ‘million dollar...

4879 Darlings Loop
Florence, OR

541-997-2841
Email us (info[at]darlingsresortrv[dot]com)

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Central Coast

Park Motel & Cabins

The Park Motel and Cabins brings you that retro roadside motel with a camp flavor that will keep you coming back every year. “The Park” prides itself on the ultra clean rooms each with its own unique flavor. Whether you...

85034 Hwy 101 S
Florence, OR

541-997-2634
Email us (reservations[at]parkflorence[dot]com)

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Central Coast

Siltcoos Sand Camping

Siltcoos is located about seven miles south of Florence, within the Oregon Dunes National Recreation Area. This unique facility is an off-road enthusiasts dream. Designated routes crisscross various dunes and forests within the recreation area. Visitors also enjoy relaxing on...

855 HIGHWAY 101
Florence, OR

541-271-6000

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