The summer season is upon us, but it’s always a good time to talk about our winter wins. This year, a $15,000 investment from OCVA achieved $2,083,601 in additional bookings for coastal hotels in the winter off-season.

The winter marketing co-op campaign with Expedia Group generated 11,449 room nights at 304 properties on the Oregon Coast from January 1 to March 31, 2023. OCVA’s $15,000 marketing spend purchased display advertising and custom landing pages that featured Oregon Coast hotels that take bookings through Expedia. 

The campaign targeted top fly and drive markets to shift share to Oregon during the off-season, generating 1,676,000 impressions to increase awareness and engagement with the Oregon Coast as a travel destination.

OCVA is pleased to spearhead opportunities like this to support coastal lodging properties. Make sure you’re subscribed to our industry newsletter for information about future co-op opportunities. If you would like to see the results of this campaign for your property or region, or if you have other questions, please contact Jim Beasley, OCVA Global Sales & Marketing Manager.