Take a stroll along one of the Coast’s long, sandy beaches and you’ll likely come across people walking and running, kids playing soccer, families flying kites, dogs fetching sticks, and surfers gearing up for the waves. A few years ago, you might have seen a few fat bikes (so named because of their 4-inch-wide tires) among other beach users. Today, you might see dozens. The burgeoning sport offers year-round economic opportunities for coastal towns with long, flat beaches, which serve as an open road for fat bikers.

Seeking a unique opportunity to help shape the culture of fat biking along the Coast while the sport is still in its infancy, the Oregon Coast Visitors Association (OCVA) is actively working with businesses, environmentalists, land management agencies and communities to establish the Coast as a fat biking destination that rivals any other.