After a collaborative spring summit, a new vision for community-based tourism takes shape
Three months ago, tourism professionals, community leaders, land managers, and business owners from across Clatsop and Tillamook counties came together in Seaside for the 2025 North Coast Tourism Management Network (NCTMN) Summit. The purpose of the summit was to reconnect, collaborate, and co-create a refreshed strategic framework for managing tourism on Oregon’s North Coast.
Now, we’re excited to announce that the new 2025 NCTMN Strategic Framework has been finalized.
Working alongside our partners at Crosscurrent Collective and guided by the Network’s core team, we’ve distilled the conversations and ideas from the summit into a focused, community-driven roadmap for the future. The result is a shared vision rooted in regional values and aligned with what our North Coast communities need most from the tourism sector.
Here are just a few highlights from the new framework:
Transportation
We heard loud and clear that transportation remains one of the most pressing regional challenges—and opportunities. Recent advances like the new North Coast Express and local transit options like the Pacific City Shuttle lay the groundwork for a more connected, car-free experience. Moving forward, the Network will prioritize mode shift strategies, advocate for funding, and deepen partnerships that serve both residents and visitors.
Accessibility
Thanks to the work of local partners, the North Coast is a leader in developing accessible travel. From new mobi-mats and adaptive chairs to inclusive storytelling and museum exhibits, the North Coast is working to welcome all travelers. The framework calls for continued momentum, with an emphasis on lived experience, universal design, and cultural inclusivity.
Stewardship
We’ve built strong stewardship programs—and now it’s time to connect and amplify them. From inter-agency collaborations to Coast Like a Local messaging, the goal is a unified communications approach that educates visitors while engaging locals, especially youth, in protecting the places we love.
Outdoor Recreation
With major regional trail systems like the Salmonberry Trail, Oregon Coast Trail, and new mountain biking routes taking shape, outdoor recreation is opening up new avenues for safe, off-street travel and expanded access. Continued collaboration and a commitment to safety will help ensure these new systems benefit both visitors and the people who call the coast home.
Destination Management Leadership
Perhaps most importantly, the network itself is evolving. With stronger cohesion, more regular communication, and shared priorities, we’re seeing regional tourism leadership in action. This updated framework gives us clarity, direction, and a community-centered foundation to move forward together.
This framework is not a top-down plan—it’s a reflection of community voices, shared values, and the lived experiences of those working every day to shape a more sustainable, inclusive, and resilient coast.
We invite you to read the full 2025 NCTMN Strategic Framework, explore the appended Summit notes, and reach out if you’d like to get more involved.
Thank you to all our partners who participated and lended their knowledge and experience to the creation of this plan. We look forward to implementing it together and working towards a more sustainable, livable North Coast.