Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

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Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

U.B.U. Naturally Mind Body & Spirit

U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.

302 Kingwood Street
Florence, OR

541-653-7736
Email us (ribnurse41[at]gmail[dot]com)

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Central Coast

Siuslaw Vista Day Use

Day use area for South Jetty Road. Expect limited or no services. Be prepared to pack out all waste. 

Florence, OR
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Central Coast

Jessie M. Honeyman Memorial State Park

This versatile, beautiful coastal park is situated halfway up the Oregon coast, three miles south of the city of Florence. Honeyman is the second largest Oregon state park campground, offering more than 350 campsites, hiking trails, and miles of sand...

Florence, OR

541-997-3851

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Central Coast

Stillwagon Distillery Tasting Room – Florence

Enjoy a tasting experience at Stillwagon Tasting Room located in Old Town Florence. The distillery is located in Charleston, Oregon where the production of Stillwagon Distillery’s craft spirits is very hands on. None of the process is automated – Mashing...

1341 Bay Street
Florence, OR

(253)732-8458
Email us (stillwagondistillery[at]yahoo[dot]com)

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Central Coast

Carl G. Washburne Memorial State Park

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

Florence, OR

(541)547-3416

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Central Coast

Sandland Adventures

Featuring exciting dune buggy tours up to 10 passengers and scenic giant tours on 27+ passenger buggies (accommodating up to 54). Also offering a fun center with go-karts, 18-hole miniature golf, bumper boats, riding railroad, gift shop and more.

85366 Highway 101
Florence, OR

(541) 997-8087
Email us (Sandland[at]sandland[dot]com)

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Central Coast

Full Throttle Rentals

Explore the Siuslaw National Sand Dunes and enjoy amazing views and beach access, or explore  the acres of the National Forest on one of Full Throttle Rentals’ 4×4 ATV, 2-seaters or 4-seaters. They also offer jet ski and kayak rentals...

05454 Hwy 126
Florence, OR

(541) 999-7839
Email us (fullthrottlerentalsllc[at]gmail[dot]com)

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Central Coast

Sand Master Park

What can you do on the Oregon coast? Enjoy the world’s first sandboard park. Located in the city of Florence in beautiful Lane County. 40 acres of privately owned sculpted sand dunes with a variety of beginner to advanced slopes...

4981 U.S. Hwy. 101
Florence, OR

541-997-6006

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Central Coast

Oregon Coast Military Museum

The Oregon Coast Military Museum was incorporated on December 31, 2008 as an Oregon Domestic Non-Profit corporation. With a stated mission of “Honoring Our Veterans by Educating Our Public”, we have completed a military museum which opened on July 4,...

2145 Kingwood Street
Florence, OR

541-902-5160
Email us (ocmmflorence[at]gmail[dot]com)

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Beachcomber Pub

Established in 1936, the Beachcomber Pub has been a part of the Oregon coast through generations of fisherman, loggers and travelers.

1355 Bay Street
Florence, OR

541-997-6357
Email us (BeerHeaven[at]Beachcomberpub[dot]com)

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Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. Located 2 blocks north...

280 Hwy 101
Florence, OR

541-997-8996
Email us (krabkettle[at]hotmail[dot]com)

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Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541-902-6619

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Central Coast

Mari’s Kitchen

Mari’s Kitchen is located on Bay Street in Historic Old Town Florence. Their mix of European and American cuisine is sure to delight. All menu items are made from scratch. Enjoy dishes like chicken or pork schnitzel, dolmas, musaca, crab...

1277 Bay Street
Florence, OR

541-305-2041
Email us (emarinela67[at]live[dot]com)

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

1285 Restobar

Enjoy handmade pizza made with a variety of fresh, locally-grown, organic ingredients at 1285 Restobar. You’ll find vegetarian and non-vegetarian selections as well as some gluten-free dishes to delight your taste buds in the way only good Southern Italian cooking...

1285 Bay St
Florence, OR

541-902-8338

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Surfside Restaurant & Lounge

Ocean view dining on the Oregon Coast doesn’t get better than this! Each table in this sleek oceanfront restaurant enjoys vivid views through many, large-paned windows. Dinner highlights local seafood favorites from clam chowder and fish ‘n’ chips to plank-grilled...

88416 1st Ave
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

The Waterfront Depot

Located in a restored train station along the Siuslaw River, The Waterfront Depot offers fresh seafood and local, organic beef and free-range chicken entrees. Comprised of only the best local and regional ingredients, the Waterfront Depot’s seasonal menu and favorite...

1252 Bay Street
Florence, OR

541-902-9100
Email us (aroundthetable1252[at]gmail[dot]com)

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

Featured Lodging

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Central Coast

Driftwood Shores Resort & Conference Center

Every room at Driftwood Shores Resort & Conference Center is oceanfront overlooking one of the finest stretches of walking beach on the Oregon Coast. Minutes from Florence’s historical Old Town, Heceta Lighthouse, Sea Lion Caves and the Oregon dunes. A...

88416 1st Avenue
Florence, OR

541-997-8263
Email us (reservations[at]driftwoodshores[dot]com)

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North Coast

Beachcombers NW

Discover your perfect Oregon Coast getaway at Beachcombers NW. Book direct and skip third-party service fees! Get the lowest rates and connect to our local experts for the best vacation rental experience. Choose from over 600 Oregon Coast vacation rentals,...

Rockaway Beach
Rockaway Beach, OR

503-622-1282
Email us (info[at]beachcombersnw[dot]com)

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Central Coast

Waxmyrtle Campground

Waxmyrtle Campground is an ideal spot for mixing the rush of rugged off-road vehicle riding with the comforts of sleeping in a standard site with paved parking, drinking water and flush toilets. Located just 7 miles south of Florence, Waxmyrtle...

Florence, OR

541-271-6000

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Central Coast

Villa West Motel

Located in the heart of Florence on the beautiful central Oregon Coast, The Villa West Motel provides a very clean facility with excellent, friendly service. All invitingly appointed rooms include microwaves, refrigerators, Wi-Fi, ceiling heat, cable TV, HBO, and telephone...

901 Hwy. 101
Florence, OR

541-997-3457
Email us (VillaWestMotel[at]gmail[dot]com)

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Rock Creek Campground – Siuslaw

Rock Creek Campground is nestled in a grove of large spruce and Douglas fir trees, near a beach on the Oregon Coast. Visitors enjoy relaxing on the beach, admiring colorful sunsets and hiking many trails in the area.  Natural Features:...

93825 Hwy 101 N
Florence, OR

541-547-5219

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Central Coast

Florence 101 Hostel

The Florence 101 Hostel is located right off Highway 101 along the Oregon Coast. This hostel offers private and dorm style sleeping arrangements, and is located in close proximity to Historic Old Town Florence. 

1495 8th st
Florence, OR

(541)902-1391
Email us (reservations[at]florence101hostel[dot]com)

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Central Coast

Old Town Inn

The Old Town Inn is just steps from Historic Old Town Florence and the beautiful Siuslaw River. Our lodging is widely known for being impeccably clean and has a friendly, helpful staff. Within minutes you can be fishing on the...

170 Hwy 101
Florence, OR

541-997-7131
Email us (oldtowninn[at]harborside[dot]com)

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Central Coast

Sutton Campground

Sutton Campground is located just off the Pacific Coast in Oregon, 1.5 miles from Sutton Beach and 2 miles from Sutton Lake. Hiking is the most popular activity, but visitors also enjoy swimming in Sutton Creek, and fishing and boating...

4840 Sutton Beach Rd
Florence, OR

541-997-2715

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Central Coast

Pacific Pines RV Park

4044 Hwy. 101
Florence, OR

(541) 997-1434
Email us (pacificpinesrv[at]gmail[dot]com)

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Central Coast

Carl G. Washburne Memorial State Park (RV Park)

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

93111 Hwy. 101 N.
Florence, OR

800-452-5687

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR

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