Florence - Oregon Coast Visitors Association

Florence

Located on Highway 101 on the central Oregon Coast (in fact, almost at the exact center) is Florence—Oregon’s Coastal Playground. Big sand dune adventures (dune buggies, ATVs, sandboarding, camping) are near the top of the list of things to do. But with miles and miles of uncrowded beaches there is horseback riding, beachcombing, tide pooling, kite flying, boogie boarding, surfing, kiteboarding, and romantic sunset beach walks. Oh, and there are ancient forests for hiking, foraging, biking, and finding waterfalls. In between there are more than a dozen pristine lakes within a dozen miles, the Siuslaw River, and all kinds of fishing, crabbing, and clamming. If in-town adventure is more your style, there is a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. World-class golf, museums, an antique district, casino gaming, and a public events center with international caliber shows round out the offerings.

Featured activities

  • Florence Visitor Information - Eugene, Cascades & Coast

    Florence, Oregon 97439
    800-547-5445

    Eugene, Cascades & Coast... Real Adventures. Real Close. Located on the central Oregon coast at the mouth of the Siuslaw River, Florence offers visitors the opportunity to experience all of the region's variety in one visit. From fresh water lakes to miles of sand dunes and world-class landmarks, Florence is a favorite destination for visitors across the globe.

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

Featured accommodations

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

Featured Events

  • Valse Café Orchestra – SEACoast Entertainment

    Florence Events Center
    715 Quince St
    Florence, Oregon 97439
    (541)997-1994
    April 24, 2019

    Seattle’s Valse Café Orchestra will play at the Florence Events Center in an eclectic performance of the romance of bygone eras. The group’s singular goal is "to win hearts with post-modern renditions of dance hall classics." Be transported to Paris in the 1930s, the Swing Era and dances of the 20th century with music played for steps such as the foxtrot, polka, tango and more. This event is presented by SEACoast Entertainment. A pre-concert talk will be held at 6:15 p.m.

    Visit Website
  • Florence Fest

    Florence Events Center
    715 Quince St.
    Florence, Oregon 97439
    (541)997-9136
    April 26 - 27, 2019

    The Florence Fest is a "sensory experience for your eyes, ears and palate." Carefully selected boutique Oregon wineries are featured alongside seven jazz acts and a juried art show. Jazz acts range from premier Northwest acts to the internationally known. The Florence Regional Arts Alliance will host the 50+ piece art show which will also have works for sale. This event is for those ages 21 and over.

    Visit Website
  • C.R.O.W. Spring Dance Showcase

    Florence Events Center
    715 Quince St
    Florence, Oregon 97439
    May 10 - 11, 2019

    Dancers from the Children’s Repertory of Oregon Workshops (C.R.O.W.) will perform a collection of mixed genre dances to showcase the talent of local youth. The Flight Dance Team will debut original choreography pieces such as a sassy jazz number, and upbeat retro tap dance and a hip-hop piece. C.R.O.W.’s Youth Ballet and dancers from their Contemporary and Hip-Hop classes will jump, leap and twirl with local adult dancers to dazzle audiences.

    Visit Website
Advertisement