Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.
Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.
Featured Spots
Central Coast
Sea Lion Caves
America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...
91560 Hwy 101Florence, OR
(541)547-3111
Email us (info[at]sealioncaves[dot]com)
Central Coast
Florence Events Center
A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.
715 Quince StFlorence, OR
(541) 997-1994
Email us (lis[at]eventcenter[dot]org)
Central Coast
Heceta Head Lighthouse
There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894. The view is...
Summer StreetFlorence, OR
(541)547-3416
Central Coast
Manna
MANNA is a working studio and retail shop, established by husband and wife duo, Zak & Whitney Shelhamer. Whitney is an established fine jewelry designer and licensed apothecary artist. In 2016 they felt a call on their hearts to leave...
1297 Bay St.Florence, OR
Central Coast
South Jetty Beach
South Jetty area provides day use access to the beach and dunes, with separate areas for off-highway vehicle (OHV) use and non-motorized use. Walkers and hikers can enjoy miles of open beach and explore dune formations above the Siltcoos River.
Sand Dunes RdFlorence, OR
Central Coast
Darlingtonia State Natural Site
Darlingtonia State Natural Site is the only Oregon state park property dedicated to the protection of a single plant species. Concurrently, the plants it protects are the only carnivorous flora in the system. This 18-acre botanical park provides parking and...
Florence, OR541-997-3851
Central Coast
Muriel O. Ponsler Memorial State Scenic Viewpoint
Picnicking with whale watching, beachcombing and a view of the beach. There are approximately five miles of sandy beach with China Creek to the south of the park. J.C Ponsler donated the land in 1938 in memory of his wife,...
Florence, OR541-547-3416
Central Coast
Florence Area Chamber of Commerce
Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.
290 Hwy. 101Florence, OR
541-997-3128
Central Coast
Torex ATV Rentals
Florence, OR
(541)997-5363
Email us (info[at]torexatvrentals[dot]com)
Central Coast
C&M Stables
Conveniently located southwest of Portland and just north of Florence, Oregon, C&M Stables offers a variety of horseback riding experiences for beginning, intermediate and advanced riders. Choose a horseback riding adventure that fits your style!
90241 Highway 101Florence, OR
(541) 997-7540
Email us (office[at]candmstables[dot]com)
Central Coast
Sand Master Park
What can you do on the Oregon coast? Enjoy the world’s first sandboard park. Located in the city of Florence in beautiful Lane County. 40 acres of privately owned sculpted sand dunes with a variety of beginner to advanced slopes...
Florence, OR541.997.6006
Central Coast
Carl G. Washburne Memorial State Park
Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...
Florence, OR(541)547-3416
More Info
Florence Chamber of Commerce
Florence, OR Mail:
Florence, OR
541-997-3128