In the Central Coast Region

Florence

Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

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Central Coast

U.B.U. Naturally Mind Body & Spirit

U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.

302 Kingwood Street
Florence, OR

541-653-7736
Email us (ribnurse41[at]gmail[dot]com)

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Central Coast

Venomous Sandboards

Since 1991, Venomous sandboards and sandsleds have been the number one choice of pros and recreational dune boarders around the world. Now located in Florence, Oregon along with the Sand Master Park store.

4981 Hwy 101
Florence, OR

541-997-6006
Email us (info[at]venomousboards[dot]com)

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Central Coast

Sand Master Park – Sandboarding

What can you do on the Oregon coast? Enjoy the world’s first sandboard park, located in the city of Florence the ‘Sandboarding Capital of the World’ in beautiful Lane County. With a 40 mile stretch of coastal sand dunes the...

4981 U.S. Hwy. 101
Florence, OR

541-997-6006
Email us (info[at]sandmasterpark[dot]com)

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Central Coast

Florence Dune Exploration

Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...

Florence, OR
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Central Coast

The Mustard Seed

The Mustard Seed offers arts & crafts and cooking classes and workshops.

509 Kingwood Street
Florence, OR

541-991-3888
Email us (deb[at]themustardseed1720[dot]com)

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Central Coast

Florence Golf Links

Nestled amidst the wind swept sand dunes and towering pines, golf does not get any more breathtaking than Florence Golf Links. Sculpted by nature, this wonderful scene provided a delightful canvas for world-renowned golf course architect Rees Jones to create...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

Aero Legends

Enjoy a visual tour that you’ll be talking about the rest of your life. The stunning, breathtaking views along with the thrill of an open cockpit will prove to be a highlight of your recreational time in Florence. Make appointments...

Florence, OR

541-991-6139
Email us (terry[at]tomenyaero[dot]com)

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Central Coast

Three Rivers Casino

Florence is home to Oregon’s newest, friendliest and most modern gaming experience. Three Rivers Casino has all the Vegas games you love to play with wider aisles and ergonomic chairs. You’ll breathe easy in this state-of-the-art air quality Casino. Enjoy...

5647 Hwy 126
Florence, OR

877-374-8377
Email us (winners[at]threeriverscasino[dot]com)

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Central Coast

Exploding Whale Memorial Park

This riverfront park provides access to the Siuslaw River in Historic Old Town Florence. Named by residents to memorialize the notorious “exploding whale” incident that took place on the Oregon Coast in the 70s, this beautiful wayside park offers sandy...

Florence, OR

541-997-4106

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Central Coast

Muriel O. Ponsler Memorial State Scenic Viewpoint

Picnicking with whale watching, beachcombing and a view of the beach. There are approximately five miles of sandy beach with China Creek to the south of the park. J.C Ponsler donated the land in 1938 in memory of his wife,...

Florence, OR

541-547-3416

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Central Coast

Blue Heron Gallery

The Blue Heron is an ocean themed gallery with a wide variety of locally, regionally, and nationally acclaimed fine artists.

1385 Bay Street
Florence, OR

541-997-7993
Email us (blueherongallery[at]oregonfast[dot]net)

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Central Coast

Oregon Coast Military Museum

The Oregon Coast Military Museum was incorporated on December 31, 2008 as an Oregon Domestic Non-Profit corporation. With a stated mission of “Honoring Our Veterans by Educating Our Public”, we have completed a military museum which opened on July 4,...

2145 Kingwood Street
Florence, OR

541-902-5160
Email us (ocmmflorence[at]gmail[dot]com)

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More Info

Florence Visitor Information – Eugene, Cascades & Coast

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Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

ICM Restaurant

ICM Restaurant, also known as International C-Food Market, is located in Old Town Florence, overlooking the Siuslaw River. Whether you come for the views or the all-you-can-eat Dungeness crab every day of the year, you’ll be sure to leave satisfied.

1498 Bay Street
Florence, OR

541-997-9646
Email us (icmrestaurant[at]yahoo[dot]com)

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Central Coast

Beachcomber Pub

Established in 1936, the Beachcomber Pub has been a part of the Oregon coast through generations of fisherman, loggers and travelers.

1355 Bay Street
Florence, OR

541-997-6357
Email us (BeerHeaven[at]Beachcomberpub[dot]com)

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Central Coast

Lovejoy’s Restaurant & Tearoom

Lovejoy’s Restaurant & Tearoom is an authentic tearoom in Historic Old Town Florence. They offer an excellent selection of English teas as well as a food menu that is sure to delight with items such as salmon bisque, a variety...

195 Nopal Street
Florence, OR

541-902-0502
Email us (info[at]lovejoysrestaurant[dot]com)

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Central Coast

Homegrown Public House

Homegrown features locally sourced seasonal cuisine, draft micros, wine and spirits in a casual, family-friendly, public house setting.

294 Laurel Street
Florence, OR

541-997-4886

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

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Central Coast

Novelli’s Crab & Seafood

Enjoy award winning crab chowder on Novelli’s floating dock. 

Boat Slip A13
Florence, OR

541-639-7689
Email us (novelliscrabandseafood[at]gmail[dot]com)

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Central Coast

Bridgewater Ocean Fresh Fish House

Bridgewater Ocean Fresh Fish House is located in the heart of Old Town. It serves the freshest seafood, beef and chicken, salads, pizzas, pastas & vegetarian dishes along with a huge wine list and selection of draft beers.

1297 Bay St
Florence, OR

541-997-1133
Email us (info[at]bridgewaterfishhouse[dot]com)

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. Located 2 blocks north...

280 Hwy 101
Florence, OR

541-997-8996
Email us (krabkettle[at]hotmail[dot]com)

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Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541-902-6619

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Central Coast

Blue Bills Sports Bar & Tap Room

A Florence sports bar in the Three Rivers Casino Resort. Watch the big game on enormous plasma TVs while enjoying a full menu of your favorite appetizers and beverages. Featuring a wide variety of local Oregon craft beer. Live entertainment...

5647 Hwy 126
Florence, OR

541-997-7529

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Featured Lodging

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Central Coast

Driftwood Campground

Driftwood is a designated off-road vehicle riding campground that offers direct sand access to the thrilling Oregon Dunes National Recreation Area. Heralded as the largest expanse of coastal sand dunes in North America, the recreation area attracts riders looking for...

Florence, OR

541-271-6000

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Central Coast

Villa West Motel

Located in the heart of Florence on the beautiful central Oregon Coast, The Villa West Motel provides a very clean facility with excellent, friendly service. All invitingly appointed rooms include microwaves, refrigerators, Wi-Fi, ceiling heat, cable TV, HBO, and telephone...

901 Hwy. 101
Florence, OR

541-997-3457
Email us (VillaWestMotel[at]gmail[dot]com)

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Central Coast

Florence 101 Hostel

The Florence 101 Hostel is located right off Highway 101 along the Oregon Coast. This hostel offers private and dorm style sleeping arrangements, and is located in close proximity to Historic Old Town Florence. 

1495 8th st
Florence, OR

(541)902-1391
Email us (reservations[at]florence101hostel[dot]com)

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Central Coast

Harbor Vista Park Campground

Situated on the central Oregon Coast, Harbor Vista Campground offers a lush green setting with some of the most spectacular views of the Pacific Ocean. This coastal community is a great home base for exploring miles of pristine beaches, or...

87658 Harbor Vista Road
Florence, OR

541-682-2000
Email us (laneparks[at]lanecountyor[dot]gov)

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

Best Western Pier Point Inn

Welcome to the Best Western Pier Point Inn offering guests exceptional accommodations along the Oregon Coast in the beautiful and historic town of Florence, Oregon. Nestled above the Siuslaw River, this quaint hotel offers all the right accommodations and views...

85625 Hwy 101
Florence, OR

541-997-7191
Email us (fom[at]bwflorence[dot]com)

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Central Coast

Thousand Trails South Jetty

As soon as you arrive at the Thousand Trails South Jetty RV Resort and preserve, you will be greeted with a warm welcome from your Ranger who is there to help in any way possible. Driving to your site you...

05010 S. Jetty Road
Florence, OR

541-997-8333

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Central Coast

Lighthouse Inn

Centrally located, charming, classic hotel/motel built in 1938. Comfy beds, quaint and clean rooms. Walk to Old Town. A short drive to dunes, beach, golfing.

155 Hwy 101
Florence, OR

541-997-3221
Email us (info[at]lighthouseinn-florence[dot]com)

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Central Coast

Quality Inn, Florence

Discover the Quality Inn Florence, a fun, comfortable and quiet hotel along the Oregon coast. Ideally located in the coastal community of Florence, Oregon, the Quality Inn Florence offers guests numerous amenities and affordable accommodations that make this hotel your...

2475 Hwy 101
Florence, OR

541-997-7797
Email us (gm[dot]or194[at]choicehotels[dot]com)

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Central Coast

Siltcoos Lake Resort

A large upscale yurt with kitchen and pellet stove right on the Siltcoos River, a destination kayaking river. From the dock you can kayak 3 miles to the Pacific Ocean and back, through a temperate rainforest, the sand dunes and...

82855 Fir St.
Florence, OR

541.999.6941

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Central Coast

Park Motel & Cabins

The Park Motel and Cabins brings you that retro roadside motel with a camp flavor that will keep you coming back every year. “The Park” prides itself on the ultra clean rooms each with its own unique flavor. Whether you...

85034 Hwy 101 S
Florence, OR

541-997-2634
Email us (reservations[at]parkflorence[dot]com)

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