Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.
Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.
Featured Spots
Central Coast
Heceta Head Lighthouse
There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894. The view is...
Summer StreetFlorence, OR
(541)547-3416
Central Coast
Sea Lion Caves
America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...
91560 Hwy 101Florence, OR
(541)547-3111
Email us (info[at]sealioncaves[dot]com)
Central Coast
Florence Events Center
A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.
715 Quince StFlorence, OR
(541) 997-1994
Email us (lis[at]eventcenter[dot]org)
Central Coast
Jessie M. Honeyman Memorial State Park
This versatile, beautiful coastal park is situated halfway up the Oregon coast, three miles south of the city of Florence. Honeyman is the second largest Oregon state park campground, offering more than 350 campsites, hiking trails, and miles of sand...
Florence, OR541-997-3851
Central Coast
The Mustard Seed
The Mustard Seed offers arts & crafts and cooking classes and workshops.
509 Kingwood StreetFlorence, OR
541-991-3888
Email us (deb[at]themustardseed1720[dot]com)
Central Coast
Oregon Coast Military Museum
The Oregon Coast Military Museum was incorporated on December 31, 2008 as an Oregon Domestic Non-Profit corporation. With a stated mission of “Honoring Our Veterans by Educating Our Public”, we have completed a military museum which opened on July 4,...
2145 Kingwood StreetFlorence, OR
541-902-5160
Email us (ocmmflorence[at]gmail[dot]com)
Central Coast
Sand Dunes Frontier
A unique opportunity to experience the Oregon Dunes. Located four miles (6.4 km) south of Florence with direct access to the dunes. Offering guided tours, group tours, ATV rentals, gift shop, snack bar, ATV camping and miniature golf.
83960 US-101Florence, OR
541-997-3544
Email us (mike[at]buckwaldaccounting[dot]com)
Central Coast
Sand Master Park – Sandboarding
What can you do on the Oregon coast? Enjoy the world’s first sandboard park, located in the city of Florence the ‘Sandboarding Capital of the World’ in beautiful Lane County. With a 40 mile stretch of coastal sand dunes the...
4981 U.S. Hwy. 101Florence, OR
541-997-6006
Email us (info[at]sandmasterpark[dot]com)
Central Coast
Kitchen Klutter
Kitchen Klutter is a family-owned kitchen supply store in the heart of Old Town Florence on Bay Street.
1258 Bay StreetFlorence, OR
541-997-6060
Email us (kitchenklutter[at]gmail[dot]com)
Central Coast
Florence Dune Exploration
Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...
Florence, ORCentral Coast
Siuslaw Vista Day Use
Day use area for South Jetty Road. Expect limited or no services. Be prepared to pack out all waste.
Florence, ORCentral Coast
Venomous Sandboards
Since 1991, Venomous sandboards and sandsleds have been the number one choice of pros and recreational dune boarders around the world. Now located in Florence, Oregon along with the Sand Master Park store.
4981 Hwy 101Florence, OR
541-997-6006
Email us (info[at]venomousboards[dot]com)