Florence
Sunset at North Jetty in Florence, Oregon
Photo by Einahpets32 (Stephanie)
Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.
Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.
Featured activities
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Heceta Head Lighthouse
Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.
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Florence Events Center
Florence boasts a rare combination of scenery, cuisine and culture and the Florence Events Center is in the middle of it all! This 21,000 square foot facility annually hosts events ranging from ballet to blues and everything in between. The Events Center is home to the Last Resort Players theatre company and the Seacoast Entertainment Association's annual concert series. FEC also hosts three outstanding annual events: the Florence Festival of Books in September; the Celebrate Arts juried art show in November; and the Winter Folk Festival in January. Contact the Event Center to host your next event or private party. Planning something outdoors, or off site? No problem, the Event Center has a full rental inventory available to throw a world-class party or wedding including catering!
Featured accommodations
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Driftwood Shores Resort & Conference Center
Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.
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Vacasa - Florence
There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.
Featured Events
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Oregon’s Past Military History – 1850s through 1920s
Learn about Oregon’s military history from the 1850s to the 1920s.
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Florence Crab Crack
Tickets will go on sale for Florence Food Share’s 7th annual Crab Crack fundraiser after December 1st. Happening at the Florence Events Center on Saturday, February 3rd from 4 to 7pm, enjoy Oregon Coast crab along with pasta, coleslaw, garlic bread, sodas, coffee and dessert by BJ’s. A no-host bar will be available. There will also be a silent auction held during the event that will include a beautiful selection of items. Ticket price is $40 per person. Advance purchase is required. Only 400 tickets will be sold and the deadline to purchase is January 25th (however we have sold out two years in a row, so don’t wait to purchase!).
There will be no ticket sales at the door. All proceeds will benefit the hunger relief efforts of Florence Food Share (www.florencefoodshare.org), an emergency and supplemental food pantry serving individuals and households in West Lane County. For more information, to arrange group seating or to purchase tickets contact Norma Barton, at 541-997-9110 or [email protected] also are available (after December 1st) M-F, 10am to 1pm at Florence Food Share, 2190 Spruce St., 541-997-9110.
Past Crab Cracks have all sold out, so get crackin’ and get your tickets.
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A Pocketful Of Dreams – Bing Crosby & The Classic Songbook
Jesse Cloninger and The Jazz Kings pay tribute to Bing Crosby with a choice selection of the best songs from his long career. The Florence performances offers conventional concert seating.
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Featured Deals
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Be a Storm Watcher
Schedule your visit in conjunction with the winter storms on the southern coast, stay two nights and get the third night free with our already reduced rates of $130 a night. Receive a complimentary rain poncho with an Agate bag for your agate treasure hunting. Hot breakfast will be served every morning to get you ready to face the wild storms of the mighty Pacific.
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Stay and Play Golf Package – River House Inn
Package includes an overnight stay and 18 Holes of golf for two at Sandpines Golf Links. The River House Inn has a perfect location on the beautiful Siuslaw River in Old Town Florence. Just a 5 minute drive takes you to Sandpines Golf Links, named the "#1 Public Golf Course in America" by Golf Digest Magazine when the course opened in 1993.
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Helicopter Tour Package – Three Rivers Casino Resort
When you choose the Apex Helicopter Tour package, you can take in the beauty of the Oregon Coast with an unbeatable bird’s eye view. Apex Helicopters offers a safe, unforgettable experience for Oregon Coast visitors. Choose between several options including 20- or 40-mile tours, and head either north or south from Florence. When you touch back down, wind down in your deluxe hotel room, grab…
For more info
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Chamber of Commerce
290 Highway 101
Florence, Oregon 97439
Phone: 541-997-3128
Email: [email protected]
Website: www.florencechamber.com -
Florence Visitor Information – Eugene, Cascades & Coast
Phone: 541-484-5307 or 1-800-547-5445
Email: [email protected]
Website: www.travellanecounty.org/florence
