Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

Central Coast

Manna

MANNA is a working studio and retail shop, established by husband and wife duo, Zak & Whitney Shelhamer.  Whitney is an established fine jewelry designer and licensed apothecary artist. In 2016 they felt a call on their hearts to leave...

1297 Bay St.
Florence, OR

Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

Central Coast

Florence Dune Exploration

Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...

Florence, OR

Central Coast

Florence Chamber of Commerce

Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.

290 Hwy 101
Florence, OR

541-997-3128

Central Coast

Bicycles 101

Bikes of all types. Guitars and accessories, strings stands tuners etc…

1537 8th St.
Florence, OR

Central Coast

Oregon Coast Military Museum

The Oregon Coast Military Museum was incorporated on December 31, 2008 as an Oregon Domestic Non-Profit corporation. With a stated mission of “Honoring Our Veterans by Educating Our Public”, we have completed  a military museum  which opened on July 4, 2015. Although...

2145 Kingwood Street
Florence, OR

541-902-5160
Email us (ocmmflorence[at]gmail[dot]com)

Central Coast

Hunting Fish Charters

1341 Bay St Ste A
Florence, OR

(541) 999-9282
Email us (dvdhuntfish[at]gmail[dot]com)

Central Coast

Sandland Adventures

Featuring exciting dune buggy tours up to 10 passengers and scenic giant tours on 27+ passenger buggies (accommodating up to 54). Also offering a fun center with go-karts, 18-hole miniature golf, bumper boats, riding railroad, gift shop and more.

85366 Highway 101
Florence, OR

(541) 997-8087
Email us (Sandland[at]sandland[dot]com)

Central Coast

Jessie M. Honeyman Memorial State Park

 This versatile, beautiful coastal park is situated halfway up the Oregon coast, three miles south of the city of Florence. Honeyman is the second largest Oregon state park campground, offering more than 350 campsites, hiking trails, and miles of sand...

Florence, OR

541-997-3851

Central Coast

Darlingtonia State Natural Site

Darlingtonia State Natural Site is the only Oregon state park property dedicated to the protection of a single plant species. Concurrently, the plants it protects are the only carnivorous flora in the system. This 18-acre botanical park provides parking and...

Florence, OR

541-997-3851

More Info

Florence Chamber of Commerce

Physical: 290 Hwy 101
Florence, OR
Mail:
Florence, OR

541-997-3128

Florence Visitor Information – Eugene, Cascades & Coast

Travel Guides

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Guides

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Guides

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Guides

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Guides

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Guides

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay St
Florence, OR

(541)997-5899

Central Coast

Mo’s in Old Town Florence

Located in Old Town Florence, Mo’s Restaurant sits over the beautiful Siuslaw River. Come in and enjoy a wonderful plate of Cod Fish and Chips or bowl of chowder while watching the fishing boats pass and the sea lions play.

1436 Bay Street
Florence, OR

541-997-2185

Central Coast

Bridgewater Ocean Fresh Fish House

Bridgewater Ocean Fresh Fish House is located in the heart of Old Town. It serves the freshest seafood, beef and chicken, salads, pizzas, pastas & vegetarian dishes along with a huge wine list and selection of draft beers.

1297 Bay St
Florence, OR

Central Coast

Beachcomber Pub

Established in 1936, the Beachcomber Pub has been a part of the Oregon coast through generations of fisherman, loggers and travelers.

1355 Bay Street
Florence, OR

541-997-6357

Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541.902.6619

Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

(541)997-1940

Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. 10am to 6pm –...

280 Hwy 101
Florence, OR

541-997-8996

Central Coast

Lovejoy’s Restaurant & Tearoom

Lovejoy’s Restaurant & Tearoom is an authentic tearoom in Historic Old Town Florence. They offer an excellent selection of English teas as well as a food menu that is sure to delight with items such as salmon bisque, a variety...

195 Nopal St
Florence, OR

(541)902-0502

Central Coast

The Waterfront Depot

Located in a restored train station along the Siuslaw River, The Waterfront Depot offers fresh seafood and local, organic beef and free-range chicken entrees. Comprised of only the best local and regional ingredients, the Waterfront Depot’s seasonal menu and favorite...

1252 Bay Street
Florence, OR

541-902-9100

Central Coast

The Bay View Bistro

An exquisite dining experience inside the Best Western Plus Pier Point Inn. Enjoy Northwest favorites from local seafood to grass-fed steak paired with magnificent views of Historic Old Town Florence and the Siuslaw River Bridge. Casual but fine-dining ambiance. Come...

85625 Hwy 101 S
Florence, OR

541.590.3000

Central Coast

River Roasters Coffehouse

Our convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay St.
Florence, OR

541-997-3443

Featured Lodging

Central Coast

Driftwood Shores Resort & Conference Center

In the heart of the Oregon coast… Spectacular ocean views from every room… Ten miles of un-interrupted beach for strolling… Golfing, horseback riding, fishing, and the Oregon dunes nearby… And when you’ve come in from the beach, cook a hearty...

88416 1st Ave.
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

Central Coast

Woahink Lake Suites

83693 Hwy 101 S
Florence, OR

541.997.6516
Email us (stay[at]woahinklakesuites[dot]com)

Central Coast

Landmark Inn

The Landmark Inn is nestled on a hilltop overlooking the Siuslaw River and the Oregon Dunes National Recreation Area. Most of our rooms are suites and studios, some with kitchenettes or a full kitchen with a dining area. Relax in...

1551 4th St.
Florence, OR

541.997.9030
Email us (landmarkinnflorence[at]gmail[dot]com)

Central Coast

Lakeshore RV Park

Lakeshore RV Park is located just four miles south of Florence Oregon (at mile marker 195) on Woahink Lake. Lakeshore RV Park features pull through sites, full hook-ups, a laundry facility, remodeled restrooms, a recreation hall, showers, and private boat...

83763 Hwy. 101
Florence, OR

541-997-2741

Central Coast

Darlings Marina & RV Resort

Located at the head of the Oregon Dunes and the heart of unlimited adventure on the central Oregon Coast. Darlings Marina & RV Resort is a popular fishing and camping destination for generations of families.  It boasts a ‘million dollar...

4879 Darlings Loop
Florence, OR

541.997.2841
Email us (olsonretreats[at]gmail[dot]com)

Central Coast

Cape Perpetua Campground

Cape Perpetua Campground is nestled along the banks of Cape Creek, within reach of the beautiful Oregon Coast. The campground is esteemed for its incredible location between the forest and the beach, and for its easy access to impressive hiking...

2200 Hwy 101 S
Florence, OR

541-547-3679

Central Coast

Lighthouse Inn

Centrally located, charming, classic hotel/motel built in 1938. Comfy beds, quaint and clean rooms. Walk to Old Town. A short drive to dunes, beach, golfing.

155 Hwy. 101
Florence, OR

541-997-3221
Email us (lighthouseinn[at]oregonfast[dot]net)

Central Coast

Park Motel & Cabins

85034 Hwy. 101 S.
Florence, OR

541.997.2634
Email us (info[at]parkmotelflorence[dot]com)

Central Coast

Vacasa Vacation Rentals – Florence

3298 Hwy. 101
Florence, OR

541-997-6235
Email us (info[at]vacasa[dot]com)

Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy. 126
Florence, OR

541.997.4091

Central Coast

Florence 101 Hostel

The Florence 101 Hostel is located right off Highway 101 along the Oregon Coast. This hostel offers private and dorm style sleeping arrangements, and is located in close proximity to Historic Old Town Florence. 

1495 8th st
Florence, OR

(541)902-1391
Email us (reservations[at]florence101hostel[dot]com)

Central Coast

Heceta Beach RV Park

Heceta Beach RV Park welcomes you to year-round peace and quiet and privacy. Located on the north side of Florence, Oregon, the park is a short 5 minute walk to Heceta Beach. From there you can walk for miles on...

4636 Heceta Beach Road
Florence, OR

541.997.7664

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