Florence
Sunset at North Jetty in Florence, Oregon
Photo by Einahpets32 (Stephanie)
Located on Highway 101 on the central Oregon Coast (in fact, almost at the exact center) is Florence—Oregon’s Coastal Playground. Big sand dune adventures (dune buggies, ATVs, sandboarding, camping) are near the top of the list of things to do. But with miles and miles of uncrowded beaches there is horseback riding, beachcombing, tide pooling, kite flying, boogie boarding, surfing, kiteboarding, and romantic sunset beach walks. Oh, and there are ancient forests for hiking, foraging, biking, and finding waterfalls. In between there are more than a dozen pristine lakes within a dozen miles, the Siuslaw River, and all kinds of fishing, crabbing, and clamming. If in-town adventure is more your style, there is a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. World-class golf, museums, an antique district, casino gaming, and a public events center with international caliber shows round out the offerings.
Featured activities
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Sea Lion Caves
The Sea Lion Caves (the world\'s largest Sea Cave according to Guinness) are located approx. 11 miles north of Florence and offers an awe-inspiring, intimate view of Sea Lions in their natural habitat. Descend over 200-feet into the world\'s largest and most spectacular sea cave. The cave is the home of the wild stellar sea lion, primarily during the fall and winter months and is called the hauling area.
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Florence Events Center
Florence boasts a rare combination of scenery, cuisine and culture and the Florence Events Center is in the middle of it all! This 21,000 square foot facility annually hosts events ranging from ballet to blues and everything in between. The Events Center is home to the Last Resort Players theatre company and the Seacoast Entertainment Association's annual concert series. FEC also hosts three outstanding annual events: the Florence Festival of Books in September; the Celebrate Arts juried art show in November; and the Winter Folk Festival in January. Contact the Event Center to host your next event or private party. Planning something outdoors, or off site? No problem, the Event Center has a full rental inventory available to throw a world-class party or wedding including catering!
Featured accommodations
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Vacasa - Florence
There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.
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Driftwood Shores Resort & Conference Center
Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.
Featured Events
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Second Saturday Gallery Tour in Florence
A self-guided tour of Florence galleries featuring receptions and local artists on the second Saturday of each month year-round, rain or shine! Make sure to grab a Florence Art Passport before you start the tour. Galleries include Backstreet Gallery, The River Gallery, The Hideaway Gallery, Florence Regional Arts Alliance, many professional studios and several displays of art at local businesses.
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Rods ‘N Rhodies Invitational Car Show
The City of Florence welcomes you to the 12th Annual Invitational Rods ‘N Rhodies Car Show. It’s going to be a weekend of fun as Historic Old Town Florence comes alive with the sights and sounds of some of America’s best 1976 and earlier rods and custom cruisers with food, music, a citywide garage sale and book festival. See more than 100 of the West Coast’s most marvelous automobiles that have been selected for the invitational.
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Second Saturday Gallery Tour in Florence
A self-guided tour of Florence galleries featuring receptions and local artists on the second Saturday of each month year-round, rain or shine! Make sure to grab a Florence Art Passport before you start the tour. Galleries include Backstreet Gallery, The River Gallery, The Hideaway Gallery, Florence Regional Arts Alliance, many professional studios and several displays of art at local businesses.
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For more info
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Chamber of Commerce
290 Highway 101
Florence, Oregon 97439
Phone: 541-997-3128
Email: [email protected]
Website: www.florencechamber.com -
Florence Visitor Information – Eugene, Cascades & Coast
Phone: 541-484-5307 or 1-800-547-5445
Email: [email protected]
Website: www.travellanecounty.org/florence
