Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.
Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.
Featured Spots
Central Coast
Heceta Head Lighthouse
There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894. The view is...
Summer StreetFlorence, OR
(541)547-3416
Central Coast
Sea Lion Caves
America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...
91560 Hwy 101Florence, OR
(541)547-3111
Email us (info[at]sealioncaves[dot]com)
Central Coast
Florence Events Center
A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.
715 Quince StFlorence, OR
(541) 997-1994
Email us (lis[at]eventcenter[dot]org)
Central Coast
Siuslaw Pioneer Museum
Displays relics and historical information featuring the Siuslaw River and its pioneers. Home life, farming, fishing, lumbering and transportation are shown in displays and pictures. Wheelchair ramp. Closed Mondays. Closed in December
278 Maple StreetFlorence, OR
541-997-7884
Email us (spmuseum[at]oregonfast[dot]net)
Central Coast
Florence Dune Exploration
Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...
Florence, ORCentral Coast
Carl G. Washburne Memorial State Park
Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...
Florence, OR(541)547-3416
Central Coast
The Laughing Crab Gallery & Tasting Room
The Laughing Crab Gallery & Tasting Room features over 50 Oregon artists, Oregon and Pacific Northwest wines, beers, ciders and charcuterie plates.
1341 Bay StreetFlorence, OR
541-521-9430
Email us (kimamclaughlin[at]msn[dot]com)
Central Coast
Florence Golf Links
Nestled amidst the wind swept sand dunes and towering pines, golf does not get any more breathtaking than Florence Golf Links. Sculpted by nature, this wonderful scene provided a delightful canvas for world-renowned golf course architect Rees Jones to create...
1201 35th StreetFlorence, OR
541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)
Central Coast
C&M Stables
Conveniently located southwest of Portland and just north of Florence, Oregon, C&M Stables offers a variety of horseback riding experiences for beginning, intermediate and advanced riders. Choose a horseback riding adventure that fits your style!
90241 Highway 101Florence, OR
(541) 997-7540
Email us (office[at]candmstables[dot]com)
Central Coast
Bicycles 101
Bikes of all types. Guitars and accessories, strings stands tuners etc…
1537 8th StreetFlorence, OR
541-997-5717
Email us (bicycles101[at]inbox[dot]com)
Central Coast
Heceta Head Lighthouse State Scenic Viewpoint
Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...
Florence, OR541-547-3416
Central Coast
Muriel O. Ponsler Memorial State Scenic Viewpoint
Picnicking with whale watching, beachcombing and a view of the beach. There are approximately five miles of sandy beach with China Creek to the south of the park. J.C Ponsler donated the land in 1938 in memory of his wife,...
Florence, OR541-547-3416
More Info
Florence Chamber of Commerce
Florence, OR Mail:
Florence, OR
541-997-3128