Florence

Located on Highway 101 on the central Oregon Coast (in fact, almost at the exact center) is Florence—Oregon’s Coastal Playground. Big sand dune adventures (dune buggies, ATVs, sandboarding, camping) are near the top of the list of things to do. But with miles and miles of uncrowded beaches there is horseback riding, beachcombing, tide pooling, kite flying, boogie boarding, surfing, kiteboarding, and romantic sunset beach walks. Oh, and there are ancient forests for hiking, foraging, biking, and finding waterfalls. In between there are more than a dozen pristine lakes within a dozen miles, the Siuslaw River, and all kinds of fishing, crabbing, and clamming. If in-town adventure is more your style, there is a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. World-class golf, museums, an antique district, casino gaming, and a public events center with international caliber shows round out the offerings.

Featured activities

  • Carl G. Washburne Memorial State Park

    US 101, 14 miles N of Florence, Oregon 97439
    541-997-3641

    Washburne is located on the east side of Highway 101 with a buffer of native plants between you and the highway. The campsites are spacious. There are several trails of varying difficulty leading from the campsites to the beach, wildlife viewing areas and second-growth forests. A walking trail leads you under the highway to a five mile sandy beach and a day-use area, where you\'ll find space to watch whales, hunt agates, beachcombing and picnic.

  • Florence Visitor Information - Eugene, Cascades & Coast

    Florence, Oregon 97439
    800-547-5445

    Eugene, Cascades & Coast... Real Adventures. Real Close. Located on the central Oregon coast at the mouth of the Siuslaw River, Florence offers visitors the opportunity to experience all of the region's variety in one visit. From fresh water lakes to miles of sand dunes and world-class landmarks, Florence is a favorite destination for visitors across the globe.

Featured accommodations

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

Featured Events

  • National Theatre Live Screenings at City Lights Cinema

    City Lights Cinemas
    1930 Hwy 101
    Florence, Oregon 97439
    (541)305-0014
    October 3, 2018 - March 2, 2019

    City Lights Cinema in Florence screens two performances each of several filmed performances of Britain’s National Theatre Live. The works will be broadcast from London’s West End, where each play has received critical acclaim and public attention. Each play will have an evening showing on Wednesday and a matinee showing the following Saturday.

    • ​October 3 & 6 – "Julie" starring Vanessa Kirby and Eric Kofi Abrefa and directed by Carrie Cracknell
    • October 17 & 20 – "King Lear" starring Ian McKellen and directed by Jonathan Munby
    • November 21 & 24 – "Allelujah!" written by Alan Bennet
    • December 12 & 15 – "The Madness of King George" starring Mark Gatiss and Adrian Scarborough
    • January 9 & 12 – "Antony & Cleopatra" starring Ralph Fiennes and Sophie Okonedo and directed by Simon Godwin
    • February 27 & March 2 – "I’m Not Running" starring Sian Brooke and written by David Hare

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  • Second Saturday Gallery Tour in Florence

    Historic Old Town Florence
    Laurel & Bay St
    Florence, Oregon 97039
    541-991-8213
    January 12 - December 14, 2019

    A self-guided tour of Florence galleries featuring receptions and local artists on the second Saturday of each month year-round, rain or shine! Make sure to grab a Florence Art Passport before you start the tour. Galleries include Backstreet Gallery, The River Gallery, The Hideaway Gallery, Florence Regional Arts Alliance, many professional studios and several displays of art at local businesses.

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  • Heceta Head Lighthouse Birthday Party

    Heceta Head Lighthouse Bed & Breakfast, Interpretive Center and Gift Shop
    92072 Hwy 101 S
    Florence, Oregon
    866.547.3696
    March 30, 2019

    Celebrate the Heceta Head Lighthouse’s birthday. This family-friendly event will have live music, food and games. Tour the keeper’s house, explore the lighthouse and shop for souvenirs, books and videos at the gift shop.

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