Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

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Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Manna

MANNA is a working studio and retail shop, established by husband and wife duo, Zak & Whitney Shelhamer. Zak is a full-time filmmaker and photographer, while Whitney is an established fine jewelry designer and licensed apothecary artist. In 2016 they felt...

1297 Bay St.
Florence, OR
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Central Coast

Florence Area Chamber of Commerce

Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.

290 Hwy. 101
Florence, OR

541-997-3128

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Central Coast

The Mustard Seed

The Mustard Seed offers arts & crafts and cooking classes and workshops.

509 Kingwood Street
Florence, OR

541-991-3888

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Central Coast

Sand Dunes Frontier Inc

A unique opportunity to experience the Oregon Dunes. Located four miles (6.4 km) south of Florence with direct access to the dunes. Offering guided tours, group tours, ATV rentals, gift shop, snack bar, ATV camping and miniature golf.

PO Box 239
Florence, OR

(541) 997-7173
Email us (mike[at]buckwaldaccounting[dot]com)

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Central Coast

C&M Stables

Conveniently located southwest of Portland and just north of Florence, Oregon, C&M Stables offers a variety of horseback riding experiences for beginning, intermediate and advanced riders. Choose a horseback riding adventure that fits your style!

90241 Highway 101
Florence, OR

(541) 997-7540
Email us (office[at]candmstables[dot]com)

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Central Coast

Siuslaw Pioneer Museum

Displays relics and historical information featuring the Siuslaw River and its pioneers. Home life, farming, fishing, lumbering and transportation are shown in displays and pictures. Wheelchair ramp. Closed Mondays. Cost $2 per person. Closed in December

278 Maple St
Florence, OR

(541) 997-7884
Email us (museum[at]winfinity[dot]com)

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Central Coast

Aero Legends

Photo Credit: Cliff Harvey T. F. `Sam` Spayd offers a visual tour that you’ll be talking about the rest of your life. The stunning, breathtaking views along with the thrill of an open cockpit will prove to be a highlight...

Florence, OR

541-991-6139
Email us (samspayd[at]oregonfast[dot]net)

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Central Coast

Sand Master Park

What can you do on the Oregon coast? Enjoy the world’s first sandboard park. Located in the city of Florence in beautiful Lane County. 40 acres of privately owned sculpted sand dunes with a variety of beginner to advanced slopes...

Florence, OR

541.997.6006

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Central Coast

Blue Heron Gallery

The Blue Heron is an ocean themed gallery with a wide variety of locally, regionally, and nationally acclaimed fine artists.

1385 Bay Street
Florence, OR

541-997-7993

More Info

Florence Chamber of Commerce

Physical: 290 Hwy 101
Florence, OR
Mail:
Florence, OR

541-997-3128

Florence Visitor Information – Eugene, Cascades & Coast

Travel Guides

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Guides

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Guides

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Guides

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Guides

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Guides

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Lovejoy’s Restaurant & Tearoom

Lovejoy’s Restaurant & Tearoom is an authentic tearoom in Historic Old Town Florence. They offer an excellent selection of English teas as well as a food menu that is sure to delight with items such as salmon bisque, a variety...

195 Nopal St
Florence, OR

(541)902-0502

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Central Coast

Bodega Wine Parlour

The newest addition to Historic Old Town Florence. Pouring organic wines and imports as well as locally made wines. Tapas and small plate menu available.

180 Laurel St
Florence, OR

541.590.3833

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Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. 10am to 6pm –...

280 Hwy 101
Florence, OR

541-997-8996

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Central Coast

Surfside Restaurant & Lounge

Ocean view dining on the Oregon Coast doesn’t get better than this! Each table in this sleek oceanfront restaurant enjoys vivid views through many, large-paned windows. Dinner highlights local seafood favorites from clam chowder and fish ‘n’ chips to plank-grilled...

88416 1st Ave
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

1285 Restobar

Enjoy handmade pizza made with a variety of fresh, locally-grown, organic ingredients at 1285 Restobar. You’ll find vegetarian and non-vegetarian selections as well as some gluten-free dishes to delight your taste buds in the way only good Southern Italian cooking...

1285 Bay St
Florence, OR

541.902.8338

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Central Coast

Mari’s Kitchen

Mari’s Kitchen is located on Bay Street in Historic Old Town Florence. Their mix of European and American cuisine is sure to delight. All menu items are made from scratch. Enjoy dishes like chicken or pork schnitzel, dolmas, musaca, crab...

1277 Bay St
Florence, OR

541.305.2041

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Central Coast

Florence Farmers Market

The Farmers Market offers foods grown or produced using organic practices within a 60-mile radius of Florence. Every Tuesday (from 3 – 6 p.m.) in Old Town Florence. Open May through October.

Florence, OR

(541)261-5423
Email us (contact[at]florencefarmersmarket[dot]org)

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Central Coast

Beachcomber Pub

Established in 1936, the Beachcomber Pub has been a part of the Oregon coast through generations of fisherman, loggers and travelers.

1355 Bay Street
Florence, OR

541-997-6357

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Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541.902.6619

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay St.
Florence, OR

541-997-3443

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Dr.
Florence, OR

(541)997-3815

Featured Lodging

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Central Coast

Driftwood Shores Resort & Conference Center

In the heart of the Oregon coast… Spectacular ocean views from every room… Ten miles of un-interrupted beach for strolling… Golfing, horseback riding, fishing, and the Oregon dunes nearby… And when you’ve come in from the beach, cook a hearty...

88416 1st Ave.
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

Lagoon Campground

Lagoon Campground. perched beside a lagoon with access to the popular mile-long Lagoon Trail, is about 7 miles south of Florence. Most sites are surrounded by beautiful coastal shrubbery. Fishing and hiking are popular, and a beach on Oregons Pacific...

Florence, OR

541-271-6000

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Central Coast

Sutton Campground

Sutton Campground is located just off the Pacific Coast in Oregon, 1.5 miles from Sutton Beach and 2 miles from Sutton Lake. Hiking is the most popular activity, but visitors also enjoy swimming in Sutton Creek, and fishing and boating...

4840 Sutton Beach Rd
Florence, OR

541-547-3679

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Central Coast

Pacific Pines RV Park

4044 Hwy. 101
Florence, OR

541-997-1434
Email us (info[at]pacificpinesrv[dot]com)

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Central Coast

Heceta Beach RV Park

Heceta Beach RV Park welcomes you to year-round peace and quiet and privacy. Located on the north side of Florence, Oregon, the park is a short 5 minute walk to Heceta Beach. From there you can walk for miles on...

4636 Heceta Beach Road
Florence, OR

541.997.7664

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Central Coast

Quality Inn, Florence

Discover the Quality Inn Florence, a fun, comfortable and quiet hotel along the Oregon coast. Ideally located in the coastal community of Florence, Oregon, the Quality Inn Florence offers guests numerous amenities and affordable accommodations that make this hotel your...

2475 Hwy. 101
Florence, OR

541.997.7797
Email us (gm[dot]or194[at]choicehotels[dot]com)

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Central Coast

Alder Dune

Alder Dune Campground sits in a lush coastal forest between Alder and Dune Lakes in western Oregon. The campground, in the Central Coast Ranger District, boasts 39 campsites with privacy created by walls of beautiful native shrubbery. Natural Features: Alder...

89630 Hwy 101
Florence, OR

541-547-3679

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Central Coast

Woahink Lake RV Resort

This family run RV park is located on the beautiful Oregon Coast. Walk out the back of the park and into the Oregon Dunes National Recreation Area. A few minutes drive from Florence and beaches. Florence has an Old Town...

83570 Hwy. 101 S.
Florence, OR

541-997-6454

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Central Coast

Port of Siuslaw Campground Park & Marina

The park has 124 sites, 28 waterfront full hook-ups, 70 full hook-ups (with 15 pull-through sites) and 23 water and electric. Most sites include basic cable TV connections. Moorage facilities are also available. Check with the campground office on reserving...

100 Harbor St.
Florence, OR

541.997.3040
Email us (campground[at]portofsiuslaw[dot]com)

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Central Coast

Driftwood Campground

Driftwood is a designated off-road vehicle riding campground that offers direct sand access to the thrilling Oregon Dunes National Recreation Area. Heralded as the largest expanse of coastal sand dunes in North America, the recreation area attracts riders looking for...

Florence, OR

541-271-6000

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Central Coast

Lighthouse Inn

Centrally located, charming, classic hotel/motel built in 1938. Comfy beds, quaint and clean rooms. Walk to Old Town. A short drive to dunes, beach, golfing.

155 Hwy. 101
Florence, OR

541-997-3221
Email us (lighthouseinn[at]oregonfast[dot]net)

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Central Coast

Cape Perpetua Campground

Cape Perpetua Campground is nestled along the banks of Cape Creek, within reach of the beautiful Oregon Coast. The campground is esteemed for its incredible location between the forest and the beach, and for its easy access to impressive hiking...

2200 Hwy 101 S
Florence, OR

541-547-3679

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