Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

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Central Coast

Siuslaw Pioneer Museum

Displays relics and historical information featuring the Siuslaw River and its pioneers. Home life, farming, fishing, lumbering and transportation are shown in displays and pictures. Wheelchair ramp. Closed Mondays. Closed in December

278 Maple Street
Florence, OR

541-997-7884
Email us (spmuseum[at]oregonfast[dot]net)

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Central Coast

Florence Dune Exploration

Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...

Florence, OR
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Central Coast

Carl G. Washburne Memorial State Park

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

Florence, OR

(541)547-3416

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Central Coast

The Laughing Crab Gallery & Tasting Room

The Laughing Crab Gallery & Tasting Room features over 50 Oregon artists, Oregon and Pacific Northwest wines, beers, ciders and charcuterie plates.

1341 Bay Street
Florence, OR

541-521-9430
Email us (kimamclaughlin[at]msn[dot]com)

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Central Coast

Florence Golf Links

Nestled amidst the wind swept sand dunes and towering pines, golf does not get any more breathtaking than Florence Golf Links. Sculpted by nature, this wonderful scene provided a delightful canvas for world-renowned golf course architect Rees Jones to create...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

C&M Stables

Conveniently located southwest of Portland and just north of Florence, Oregon, C&M Stables offers a variety of horseback riding experiences for beginning, intermediate and advanced riders. Choose a horseback riding adventure that fits your style!

90241 Highway 101
Florence, OR

(541) 997-7540
Email us (office[at]candmstables[dot]com)

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Central Coast

Bicycles 101

Bikes of all types. Guitars and accessories, strings stands tuners etc…

1537 8th Street
Florence, OR

541-997-5717
Email us (bicycles101[at]inbox[dot]com)

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Central Coast

Heceta Head Lighthouse State Scenic Viewpoint

Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...

Florence, OR

541-547-3416

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Central Coast

Muriel O. Ponsler Memorial State Scenic Viewpoint

Picnicking with whale watching, beachcombing and a view of the beach. There are approximately five miles of sandy beach with China Creek to the south of the park. J.C Ponsler donated the land in 1938 in memory of his wife,...

Florence, OR

541-547-3416

More Info

Florence Chamber of Commerce

Physical: 290 Hwy 101
Florence, OR
Mail:
Florence, OR

541-997-3128

Florence Visitor Information – Eugene, Cascades & Coast

Travel Guides

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Guides

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Guides

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Guides

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Guides

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Guides

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

The Food Court at Three Rivers Casino

The Food Court at Three Rivers Casino features a wide variety of quick food options. The 101 Burger Bar offers delicious hamburgers and crispy chicken sandwiches. Enjoy pizza, calzones, lasagna, spaghetti and raviolis at Mamma Mia!: A Taste of Italy...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

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Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. Located 2 blocks north...

280 Hwy 101
Florence, OR

541-997-8996
Email us (krabkettle[at]hotmail[dot]com)

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Central Coast

Novelli’s Crab & Seafood

Enjoy award winning crab chowder on Novelli’s floating dock. 

Boat Slip A13
Florence, OR

541-639-7689
Email us (novelliscrabandseafood[at]gmail[dot]com)

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Central Coast

Homegrown Public House

Homegrown features locally sourced seasonal cuisine, draft micros, wine and spirits in a casual, family-friendly, public house setting.

294 Laurel Street
Florence, OR

541-997-4886

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Central Coast

Mo’s in Old Town Florence

Located in Old Town Florence, Mo’s Restaurant sits over the beautiful Siuslaw River. Come in and enjoy a wonderful plate of Cod Fish and Chips or bowl of chowder while watching the fishing boats pass and the sea lions play.

1436 Bay Street
Florence, OR

541-997-2185

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Central Coast

ICM Restaurant

ICM Restaurant, also known as International C-Food Market, is located in Old Town Florence, overlooking the Siuslaw River. Whether you come for the views or the all-you-can-eat Dungeness crab every day of the year, you’ll be sure to leave satisfied.

1498 Bay Street
Florence, OR

541-997-9646
Email us (icmrestaurant[at]yahoo[dot]com)

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Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

Blue Bills Sports Bar & Tap Room

A Florence sports bar in the Three Rivers Casino Resort. Watch the big game on enormous plasma TVs while enjoying a full menu of your favorite appetizers and beverages. Featuring a wide variety of local Oregon craft beer. Live entertainment...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay Street
Florence, OR

541-997-5899
Email us (kadylynne[at]gmail[dot]com)

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Central Coast

Bodega Wine Parlour

The newest addition to Historic Old Town Florence. Pouring organic wines and imports as well as locally made wines. Tapas and small plate menu available.

180 Laurel Street
Florence, OR

541-590-3833

Featured Lodging

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North Coast

Beachcombers NW

Discover your perfect Oregon Coast getaway at Beachcombers NW. Book direct and skip third-party service fees! Get the lowest rates and connect to our local experts for the best vacation rental experience. Choose from over 600 Oregon Coast vacation rentals,...

Rockaway Beach
Rockaway Beach, OR

503-622-1282
Email us (info[at]beachcombersnw[dot]com)

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Central Coast

Driftwood Shores Resort & Conference Center

Located in the heart of the Oregon coast, guests have spectacular ocean views from every room at Driftwood Shores Resort & Conference Center. Enjoy ten miles of un-interrupted beach for strolling, olfing, horseback riding, fishing, and the Oregon dunes nearby....

88416 1st Avenue
Florence, OR

541-997-8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

Port of Siuslaw Campground Park & Marina

The park has 124 sites, 28 waterfront full hook-ups, 70 full hook-ups (with 15 pull-through sites) and 23 water and electric. Most sites include basic cable TV connections. Moorage facilities are also available. Check with the campground office on reserving...

100 Harbor Street
Florence, OR

541-997-3040
Email us (campground[at]portofsiuslaw[dot]com)

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Central Coast

Landmark Inn

The Landmark Inn is nestled on a hilltop overlooking the Siuslaw River and the Oregon Dunes National Recreation Area. Most guest rooms are suites and studios, some with kitchenettes or a full kitchen with a dining area. Relax in one...

1551 4th Street
Florence, OR

541-997-9030
Email us (landmarkinnflorence[at]gmail[dot]com)

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Central Coast

Florence 101 Hostel

The Florence 101 Hostel is located right off Highway 101 along the Oregon Coast. This hostel offers private and dorm style sleeping arrangements, and is located in close proximity to Historic Old Town Florence. 

1495 8th st
Florence, OR

(541)902-1391
Email us (reservations[at]florence101hostel[dot]com)

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Central Coast

Woahink Lake RV Resort

This family run RV park is located on the beautiful Oregon Coast. Walk out the back of the park and into the Oregon Dunes National Recreation Area. A few minutes drive from Florence and beaches. Florence has an Old Town...

83570 Hwy. 101 S.
Florence, OR

541-997-6454

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Central Coast

Waxmyrtle Campground

Waxmyrtle Campground is an ideal spot for mixing the rush of rugged off-road vehicle riding with the comforts of sleeping in a standard site with paved parking, drinking water and flush toilets. Located just 7 miles south of Florence, Waxmyrtle...

Florence, OR

541-271-6000

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Central Coast

River House Inn

Beautiful riverfront rooms with private balconies – including two suites with private spas. You’re just steps away from unique shops and the restaurants of Old Town Florence. The River House Inn is near ocean beaches, golfing and the Oregon Dunes....

1202 Bay Street
Florence, OR

541-997-3933
Email us (riverhouse[at]harborside[dot]com)

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Three Rivers Casino Resort

Relax and rejuvenate in one of 90 oversized deluxe rooms, offering amenities such as free WiFi, 42” flat screen TVs and sumptuous beds fit for royalty. Enjoy five exceptional restaurants from sizzling steaks and overstuffed sandwiches to chilled cocktails, fresh...

5647 Hwy. 126
Florence, OR

541-997-7529

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Central Coast

Lagoon Campground

Lagoon Campground. perched beside a lagoon with access to the popular mile-long Lagoon Trail, is about 7 miles south of Florence. Most sites are surrounded by beautiful coastal shrubbery. Fishing and hiking are popular, and a beach on Oregons Pacific...

Florence, OR

541-271-6000

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

Events in Florence

October 4, 2022

Florence Farmers’ Market

1193 Bay Street
Florence, OR
October 8, 2022

Circles in the Sand

88416 1st Ave
Florence, OR
October 11, 2022

Florence Farmers’ Market

1193 Bay Street
Florence, OR
January 27, 2023 - January 29, 2023

2023 Florence Winter Music Festival

715 Quince Street
Florence, OR

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