Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.
Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.
Featured Spots
Central Coast
Florence Area Chamber of Commerce
Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.
290 Hwy 101Florence, OR
541-997-3128
Email us (info[at]florencechamber[dot]com)
Central Coast
Heceta Head Lighthouse State Scenic Viewpoint
Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...
Florence, OR541-547-3416
Central Coast
Sea Lion Caves
America's largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...
91560 Hwy 101Florence, OR
541-547-3111
Email us (info[at]sealioncaves[dot]com)
Central Coast
Oregon Dunes National Recreation Area
Part of the Siuslaw National Forest, the Oregon Dunes cover 40 miles (64 km) along the coast, North America's largest coastal dunes. There are many ways to explore this dramatic natural wonder: by air, foot or off-highway vehicle (OHV). Recreational...
855 Hwy 101Florence, OR
541-271-6000
Central Coast
Darlingtonia State Natural Site
Darlingtonia State Natural Site is the only Oregon state park property dedicated to the protection of a single plant species. Concurrently, the plants it protects are the only carnivorous flora in the system. This 18-acre botanical park provides parking and...
Florence, OR541-997-3851
Central Coast
U.B.U. Naturally Mind Body & Spirit
U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.
302 Kingwood StreetFlorence, OR
541-653-7736
Email us (ribnurse41[at]gmail[dot]com)
Central Coast
The Laughing Crab Gallery & Tasting Room
The Laughing Crab Gallery & Tasting Room features over 50 Oregon artists, Oregon and Pacific Northwest wines, beers, ciders and charcuterie plates.
1341 Bay StreetFlorence, OR
541-521-9430
Email us (kimamclaughlin[at]msn[dot]com)
Central Coast
Venomous Sandboards
Since 1991, Venomous sandboards and sandsleds have been the number one choice of pros and recreational dune boarders around the world. Now located in Florence, Oregon along with the Sand Master Park store.
4981 Hwy 101Florence, OR
541-997-6006
Email us (info[at]venomousboards[dot]com)
Central Coast
Sand Master Park
Rent the world's first sandboarding park exclusively for an afternoon, day, weekend or an entire week! Located in Florence on the largest coastal dunes in North America, Sand Master Park features 40 acres (16.2 ha) of privately-owned sculpted sand dunes...
4981 Hwy 101Florence, OR
541-997-6006
Central Coast
Aero Legends
Enjoy a visual tour that you’ll be talking about the rest of your life. The stunning, breathtaking views along with the thrill of an open cockpit will prove to be a highlight of your recreational time in Florence. Make appointments...
Florence, OR
541-991-6139
Email us (terry[at]tomenyaero[dot]com)
Central Coast
Stillwagon Distillery Tasting Room – Florence
Enjoy a tasting experience at Stillwagon Tasting Room located in Old Town Florence. The distillery is located in Charleston, Oregon where the production of Stillwagon Distillery’s craft spirits is very hands on. None of the process is automated – Mashing...
1341 Bay StreetFlorence, OR
253-732-8458
Email us (stillwagondistillery[at]yahoo[dot]com)
Central Coast
Sandland Adventures
Featuring exciting dune buggy tours up to 10 passengers and scenic giant tours on 27+ passenger buggies (accommodating up to 54). Also offering a fun center with go-karts, 18-hole miniature golf, bumper boats, riding railroad, gift shop and more.
85366 Highway 101Florence, OR
(541) 997-8087
Email us (Sandland[at]sandland[dot]com)