Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Carl G. Washburne Memorial State Park

    US 101, 14 miles N of Florence, Oregon 97439
    541-997-3641

    Washburne is located on the east side of Highway 101 with a buffer of native plants between you and the highway. The campsites are spacious. There are several trails of varying difficulty leading from the campsites to the beach, wildlife viewing areas and second-growth forests. A walking trail leads you under the highway to a five mile sandy beach and a day-use area, where you\'ll find space to watch whales, hunt agates, beachcombing and picnic.

  • Florence Area Chamber of Commerce Visitor Center

    290 Hwy 101
    Florence, Oregon 97439
    (541) 997-3128

    Embark on endless Uncurbed Adventures by day, then shop, dine and be entertained when the sun goes down on the gorgeous Pacific Ocean...it's all here in beautiful Florence, Oregon! From ATV and sandboarding action on the immense sand dunes to strolling Historic Old Town, hiking or camping in Old Growth forests, there's too much to do in just one day! Book your reservations at one of several lodging choices and make Florence you new favorite travel destination.

Featured accommodations

  • Vacasa - Florence

    Florence, Oregon 97439
    503-345-9399

    Vacasa is the Oregon Coast's largest vacation rental management, with over 400 privately-owned, professionally-managed rental homes located from Astoria in the north to Brookings in the south. Vacasa offers the perfect accommodation for every taste and budget, ranging from laid-back beach cottages to luxury oceanfront estates. Each vacation home is unique and amenities will vary, but many feature private hot tubs, full kitchens, fireplaces, WiFi, oceanfront or ocean views, and pet-friendly policies. Visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking!

  • Comfort Inn of Florence

    2475 Hwy 101
    Florence, Oregon 97439
    541-997-7797

    We are a 100% non-smoking hotel. Only a short drive away from the Pacific Ocean, Historic Old Town, Oregon Dunes National Recreation Area and Sand Pines Golf Course. Enjoy a free continental breakfast before a day at the beach.

Featured Events

  • Florence Crab Crack

    Florence Events Center, 715 Quince Street
    Florence, Oregon 97439
    541-997-9110
    Saturday, Feb 7th, 2015

    The 4th annual “Florence Crab Crack” will take place at the Florence Events Center on Saturday, February 7th from 4 to 7pm. Enjoy Oregon Coast crab along with pasta, coleslaw, garlic bread, sodas, coffee and dessert by BJ’s. A no-host bar will be available. There will also be a silent auction held during the event that will include a beautiful selection of items. Ticket price is $30 per person and tickets are available December 1st. Advance purchase is required. Only 400 tickets will be sold and the deadline to purchase is January 24th. There will be no ticket sales at the door. All proceeds will benefit the hunger relief efforts of Florence Food Share (www.florencefoodshare.org), an emergency and supplemental food pantry serving individuals and households in West Lane County. For more information, to arrange group seating or to purchase tickets contact Bob MacDuffee at 541-997-9599 or dunesguy97439@yahoo.com. Tickets also are available M-F, 10am to 1pm at Florence Food Share, 2190 Spruce St., 541-997-9110. Past Crab Cracks have all sold out, so, get crackin’, and get your tickets now.

  • Jazz Kings – Avalon: The Best of the 1920s

    715 Quince St - Florence Events Center
    Florence , Oregon 97439
    541.997.1994
    Saturday, Feb 7th, 2015

    This follow-up version of the tribute to the Jazz Age features great material from that hot, sassy and fascinating period of American popular music. A special nod to fantastic female and male vocalists will be highlighted.

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