Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Heceta Head Lighthouse State Scenic Viewpoint

Named for its crowning feature, the iconic Heceta Head Lighthouse, this park also features an historic bed and breakfast, a sheltered beach that’s easy to access from the parking lot, and a challenging and scenic hike along a section of...

Florence, OR

541-547-3416

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Central Coast

Oregon Coast Military Museum

The Oregon Coast Military Museum was incorporated on December 31, 2008 as an Oregon Domestic Non-Profit corporation. With a stated mission of “Honoring Our Veterans by Educating Our Public”, we have completed a military museum which opened on July 4,...

2145 Kingwood Street
Florence, OR

541-902-5160
Email us (ocmmflorence[at]gmail[dot]com)

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Central Coast

Florence Area Chamber of Commerce

Florence Area Chamber of Commerce is right on Highway 101 in Florence on the Oregon Coast. Services include a staffed visitors information center, driving guides, maps, lodging, restaurant and attraction brochures, and other travel-related information provided by friendly, knowledgeable greeters.

290 Hwy 101
Florence, OR

541-997-3128
Email us (info[at]florencechamber[dot]com)

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Central Coast

U.B.U. Naturally Mind Body & Spirit

U.B.U. Naturally Mind Body & Spirit offers holistic remedies and unique gifts including essential oil blends, herbal teas, candles and crystals.

302 Kingwood Street
Florence, OR

541-653-7736
Email us (ribnurse41[at]gmail[dot]com)

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Central Coast

Bicycles 101

Bikes of all types. Guitars and accessories, strings stands tuners etc…

1537 8th Street
Florence, OR

541-997-5717
Email us (bicycles101[at]inbox[dot]com)

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Central Coast

Siuslaw Pioneer Museum

Displays relics and historical information featuring the Siuslaw River and its pioneers. Home life, farming, fishing, lumbering and transportation are shown in displays and pictures. Wheelchair ramp. Closed Mondays. Closed in December

278 Maple Street
Florence, OR

541-997-7884
Email us (spmuseum[at]oregonfast[dot]net)

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Central Coast

Kitchen Klutter

Kitchen Klutter is a family-owned kitchen supply store in the heart of Old Town Florence on Bay Street.

1258 Bay Street
Florence, OR

541-997-6060
Email us (kitchenklutter[at]gmail[dot]com)

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Central Coast

Darlingtonia State Natural Site

Darlingtonia State Natural Site is the only Oregon state park property dedicated to the protection of a single plant species. Concurrently, the plants it protects are the only carnivorous flora in the system. This 18-acre botanical park provides parking and...

Florence, OR

541-997-3851

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Central Coast

Florence Dune Exploration

Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...

Florence, OR

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Novelli’s Crab & Seafood

Enjoy award winning crab chowder on Novelli’s floating dock. 

Boat Slip A13
Florence, OR

541-639-7689
Email us (novelliscrabandseafood[at]gmail[dot]com)

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Central Coast

Nosh Eatery

Nosh Eatery is located on Bay Street in Historic Old Town Florence. Their menu offers locally sourced dishes, small plates, wine, beer and a full bar. All menu items are made from scratch from their talented chef. Friendly for vegetarian,...

1269 Bay Street
Florence, OR

541-997-5899
Email us (kadylynne[at]gmail[dot]com)

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Central Coast

Surfside Restaurant & Lounge

Ocean view dining on the Oregon Coast doesn’t get better than this! Each table in this sleek oceanfront restaurant enjoys vivid views through many, large-paned windows. Dinner highlights local seafood favorites from clam chowder and fish ‘n’ chips to plank-grilled...

88416 1st Ave
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

Mari’s Kitchen

Mari’s Kitchen is located on Bay Street in Historic Old Town Florence. Their mix of European and American cuisine is sure to delight. All menu items are made from scratch. Enjoy dishes like chicken or pork schnitzel, dolmas, musaca, crab...

1277 Bay Street
Florence, OR

541-305-2041
Email us (emarinela67[at]live[dot]com)

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Central Coast

Mo’s in Old Town Florence

Located in Old Town Florence, Mo’s Restaurant sits over the beautiful Siuslaw River. Come in and enjoy a wonderful plate of Cod Fish and Chips or bowl of chowder while watching the fishing boats pass and the sea lions play.

1436 Bay Street
Florence, OR

541-997-2185

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Central Coast

Krab Kettle

Specializing in fresh seafood catches from local fishermen. We can arrange for shipping our fresh seafood products at prices that are consistent with our retail store pricing. The only “extra” would be the cost of shipping. Located 2 blocks north...

280 Hwy 101
Florence, OR

541-997-8996
Email us (krabkettle[at]hotmail[dot]com)

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Central Coast

Bridgewater Ocean Fresh Fish House

Bridgewater Ocean Fresh Fish House is located in the heart of Old Town. It serves the freshest seafood, beef and chicken, salads, pizzas, pastas & vegetarian dishes along with a huge wine list and selection of draft beers.

1297 Bay St
Florence, OR

541-997-1133
Email us (info[at]bridgewaterfishhouse[dot]com)

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

BJ’s Ice Cream Parlor

BJ’s Ice Cream Parlor has old-fashioned handmade ice cream, baked treats, saltwater taffy, milkshakes, sundaes, floats and cones.

2930 US-101
Florence, OR

541-997-7286

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Central Coast

The Waterfront Depot

Located in a restored train station along the Siuslaw River, The Waterfront Depot offers fresh seafood and local, organic beef and free-range chicken entrees. Comprised of only the best local and regional ingredients, the Waterfront Depot’s seasonal menu and favorite...

1252 Bay Street
Florence, OR

541-902-9100
Email us (aroundthetable1252[at]gmail[dot]com)

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Central Coast

Bodega Wine Parlour

The newest addition to Historic Old Town Florence. Pouring organic wines and imports as well as locally made wines. Tapas and small plate menu available.

180 Laurel Street
Florence, OR

541-590-3833

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

Featured Lodging

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Central Coast

Driftwood Shores Resort & Conference Center

Every room at Driftwood Shores Resort & Conference Center is oceanfront overlooking one of the finest stretches of walking beach on the Oregon Coast. Located minutes from Florence’s historical Old Town, Heceta Lighthouse, Sea Lion Caves and the Oregon dunes....

88416 1st Avenue
Florence, OR

541-997-8263
Email us (reservations[at]driftwoodshores[dot]com)

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North Coast

Beachcombers NW

Discover your perfect Oregon Coast getaway at Beachcombers NW. Book direct and skip third-party service fees! Get the lowest rates and connect to our local experts for the best vacation rental experience. Choose from over 600 Oregon Coast vacation rentals,...

Rockaway Beach
Rockaway Beach, OR

503-622-1282
Email us (info[at]beachcombersnw[dot]com)

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Central Coast

Ocean Breeze Motel

Just outside of Old Town Florence, the Ocean Breeze Motel is in the heart of Oregon Coast’s outdoor recreation area. Whether you’re planning on a day at Honeyman State Park, ATV riding on the Oregon Dunes, or shopping and strolling...

85165 Hwy. 101
Florence, OR

855-640-6056
Email us (information[at]oceanbreezemotel[dot]com)

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Central Coast

Three Rivers Casino Resort

Relax and rejuvenate in one of 90 oversized deluxe rooms, offering amenities such as free WiFi, 42” flat screen TVs and sumptuous beds fit for royalty. Enjoy five exceptional restaurants from sizzling steaks and overstuffed sandwiches to chilled cocktails, fresh...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Quality Inn, Florence

Discover the Quality Inn Florence, a fun, comfortable and quiet hotel along the Oregon coast. Ideally located in the coastal community of Florence, Oregon, the Quality Inn Florence offers guests numerous amenities and affordable accommodations that make this hotel your...

2475 Hwy 101
Florence, OR

541-997-7797
Email us (gm[dot]or194[at]choicehotels[dot]com)

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Central Coast

Darlings Marina & RV Resort

Located at the head of the Oregon Dunes and the heart of unlimited adventure on the central Oregon Coast. Darlings Marina & RV Resort is a popular fishing and camping destination for generations of families. It boasts a ‘million dollar...

4879 Darlings Loop
Florence, OR

541-997-2841
Email us (info[at]darlingsresortrv[dot]com)

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Harbor Vista Park Campground

Situated on the central Oregon Coast, Harbor Vista Campground (87658 Harbor Vista Road, Florence) offers a lush green setting with some of the most spectacular views of the Pacific Ocean. This coastal community is a great home base for exploring...

87658 Harbor Vista Road
Florence, OR

541-682-2000
Email us (laneparks[at]lanecountyor[dot]gov)

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Central Coast

Lighthouse Inn

Centrally located, charming, classic hotel/motel built in 1938. Comfy beds, quaint and clean rooms. Walk to Old Town. A short drive to dunes, beach, golfing.

155 Hwy 101
Florence, OR

541-997-3221
Email us (info[at]lighthouseinn-florence[dot]com)

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Central Coast

Pacific Pines RV Park

4044 Hwy. 101
Florence, OR

(541) 997-1434
Email us (pacificpinesrv[at]gmail[dot]com)

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Central Coast

Siltcoos Lake Resort

A large upscale yurt with kitchen and pellet stove right on the Siltcoos River, a destination kayaking river. From the dock you can kayak 3 miles to the Pacific Ocean and back, through a temperate rainforest, the sand dunes and...

82855 Fir St.
Florence, OR

541.999.6941

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Central Coast

Mercer Lake Resort – RV Park

Choose an RV site, or book a cabin at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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