Florence
Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.
Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.
Featured activities
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Carl G. Washburne Memorial State Park
US 101, 14 miles N of Florence, Oregon 97439541-997-3641Washburne is located on the east side of Highway 101 with a buffer of native plants between you and the highway. The campsites are spacious. There are several trails of varying difficulty leading from the campsites to the beach, wildlife viewing areas and second-growth forests. A walking trail leads you under the highway to a five mile sandy beach and a day-use area, where you\'ll find space to watch whales, hunt agates, beachcombing and picnic.
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Heceta Head Lighthouse
Hwy 101 SFlorence, Oregon 97439Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.
Featured accommodations
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Comfort Inn of Florence
541-997-77972475 Hwy 101Florence, Oregon 97439We are a 100% non-smoking hotel. Only a short drive away from the Pacific Ocean, Historic Old Town, Oregon Dunes National Recreation Area and Sand Pines Golf Course. Enjoy a free continental breakfast before a day at the beach.
Featured Events
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105th Annual Rhododendron Festival
Florence, Oregon 97439541-997-3128Friday, May 18th, 2012 - Sunday, May 20th, 2012The festival officially begins on Friday evening with the Rhody Pageant to crown “Queen Rhododendra.” Events throughout the weekend include parades, flower show, car show, arts and craft fair, 5K run, carnival and much, much more. This year’s theme is “Nothing Short of Wild.”
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Rhody Run
541-484-9883715 Quince StFlorence, Oregon 97439Saturday, May 19th, 2012This is the 33rd running of an Oregon classic held in conjunction with the Rhododendron Festival. Participate in either the 10k or 5k race on rolling paved surfaces around Florence.
For more info
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Chamber of Commerce
290 Highway 101
Florence, Oregon 97439
Phone: 541-997-3128
Email: florence@oregonfast.net
Website: www.florencechamber.com -
Florence Visitor Information – Eugene, Cascades & Coast
Phone: 541-484-5307 or 1-800-547-5445
Email: info@travellanecounty.org
Website: www.travellanecounty.org/florence