Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Wildcat Creek Covered Bridge

    Florence, Oregon 97439

    The Wildcat Bridge is located on a small winding road a short distance from Highway 126. From the bridge site where Wildcat Creek flows into the Siuslaw River, Stagecoach Road hugs the hillside until it drops into the narrow plain at Swisshome. Stagecoach Road was the original road to the coast, but was bypassed after the Linslaw Tunnel and Mapleton Bridge were built in the 1930s. The nearby Austa boat ramp provides access to the river for fishermen on the Siuslaw River. The bridge was closed for repairs several times in the 1980s and in the autumn of 2000, when the structure was strengthened. HOW TO GET THERE: Travel 33 miles west of Eugene on Oregon Highway 126 to Whitaker Creek /Clay Creek Recreation Area turnoff. Exit the highway on the south side and follow the road back under the highway and railroad tracks (north) a short distance to the bridge.

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

Featured accommodations

  • Vacasa - Florence

    Florence, Oregon 97439
    503-345-9399

    Vacasa is the Oregon Coast's largest vacation rental management, with over 400 privately-owned, professionally-managed rental homes located from Astoria in the north to Brookings in the south. Vacasa offers the perfect accommodation for every taste and budget, ranging from laid-back beach cottages to luxury oceanfront estates. Each vacation home is unique and amenities will vary, but many feature private hot tubs, full kitchens, fireplaces, WiFi, oceanfront or ocean views, and pet-friendly policies. Visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking!

  • Comfort Inn of Florence

    2475 Hwy 101
    Florence, Oregon 97439
    541-997-7797

    We are a 100% non-smoking hotel. Only a short drive away from the Pacific Ocean, Historic Old Town, Oregon Dunes National Recreation Area and Sand Pines Golf Course. Enjoy a free continental breakfast before a day at the beach.

Featured Events

  • “True Story Tuesdays” in Florence

    1930 US 101
    Florence, Oregon 97439
    541-305-0014
    Tuesday, Apr 7th, 2015 - Tuesday, Dec 29th, 2015

    Come to City Lights Cinema every Tuesday to see various documentaries and other true stories.

  • Monthly Writers Group in Florence

    375 9th St
    Florence, Oregon 97439
    541-997-5222
    Monday, Apr 13th, 2015 - Monday, Dec 14th, 2015

    Join this weekly writing group, the second Monday of every month in Florence.

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