Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

  • Florence Area Chamber of Commerce Visitor Center

    290 Hwy 101
    Florence, Oregon 97439
    (541) 997-3128

    Embark on endless Uncurbed Adventures by day, then shop, dine and be entertained when the sun goes down on the gorgeous Pacific Ocean...it's all here in beautiful Florence, Oregon! From ATV and sandboarding action on the immense sand dunes to strolling Historic Old Town, hiking or camping in Old Growth forests, there's too much to do in just one day! Book your reservations at one of several lodging choices and make Florence you new favorite travel destination.

Featured accommodations

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

Featured Events

  • So You Think You Can Sing! Karaoke

    5647 Hwy 126
    Florence, Oregon 97439
    877-374-8377
    Wednesday, Jan 27th, 2016 - Wednesday, Dec 28th, 2016

    If you've got the pipes, Three Rivers Casino has got the mics! So You Think You Can Sing! Karaoke, every Wednesday night.

  • Dancing with Sea Lions Public Art Project

    HQ Florence Events Center, 715 Quince St
    Florence, Oregon 97439
    541-997-1994
    Friday, May 6th, 2016 - Friday, Oct 7th, 2016

    The Dancing with Sea Lions project has hit the streets of Florence, Newport and Reedsport. To celebrate 20 years of the Florence Events Center giving back to the arts community, twenty fiberglass painted sea lions have been put on display. Visit the website to follow the trail and view them all.

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