Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.
Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.
Featured Spots
Central Coast
Florence Events Center
A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.
715 Quince StFlorence, OR
(541) 997-1994
Email us (lis[at]eventcenter[dot]org)
Central Coast
Sea Lion Caves
America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...
91560 Hwy 101Florence, OR
(541)547-3111
Email us (info[at]sealioncaves[dot]com)
Central Coast
Heceta Head Lighthouse
There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894. The view is...
Summer StreetFlorence, OR
(541)547-3416
Central Coast
Sand Dunes Frontier
A unique opportunity to experience the Oregon Dunes. Located four miles (6.4 km) south of Florence with direct access to the dunes. Offering guided tours, group tours, ATV rentals, gift shop, snack bar, ATV camping and miniature golf.
83960 US-101Florence, OR
(541) 997-7173
Email us (mike[at]buckwaldaccounting[dot]com)
Central Coast
Full Throttle Rentals
Explore the Siuslaw National Sand Dunes and enjoy amazing views and beach access, or explore the acres of the National Forest on one of Full Throttle Rentals’ 4×4 ATV, 2-seaters or 4-seaters. They also offer jet ski and kayak rentals...
05454 Hwy 126Florence, OR
(541) 999-7839
Email us (fullthrottlerentalsllc[at]gmail[dot]com)
Central Coast
The Laughing Crab Gallery & Tasting Room
The Laughing Crab Gallery & Tasting Room features over 50 Oregon artists, Oregon and Pacific Northwest wines, beers, ciders and charcuterie plates.
1341 Bay StreetFlorence, OR
541-521-9430
Email us (kimamclaughlin[at]msn[dot]com)
Central Coast
Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians
A sense of abundance and gratitude defines the Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians, a cultural identity that springs from the richness of their ancestral homeland. Since long before written records, the miluk (Coos), hanis (Coos), shayuushtl’a...
Florence, ORCentral Coast
Darlingtonia State Natural Site
Darlingtonia State Natural Site is the only Oregon state park property dedicated to the protection of a single plant species. Concurrently, the plants it protects are the only carnivorous flora in the system. This 18-acre botanical park provides parking and...
Florence, OR541-997-3851
Central Coast
Sand Master Sandboarding
What can you do on the Oregon coast? Enjoy the world’s first sandboard park. Located in the city of Florence in beautiful Lane County. 40 acres of privately owned sculpted sand dunes with a variety of beginner to advanced slopes...
4981 U.S. Hwy. 101Florence, OR
541-997-6006
Email us (info[at]sandmasterpark[dot]com)
Central Coast
The Mustard Seed
The Mustard Seed offers arts & crafts and cooking classes and workshops.
509 Kingwood StreetFlorence, OR
541-991-3888
Email us (deb[at]themustardseed1720[dot]com)
Central Coast
Aero Legends
Enjoy a visual tour that you’ll be talking about the rest of your life. The stunning, breathtaking views along with the thrill of an open cockpit will prove to be a highlight of your recreational time in Florence. Make appointments...
Florence, OR
541-991-6139
Email us (terry[at]tomenyaero[dot]com)
Central Coast
Torex ATV Rentals
Florence, OR
(541)997-5363
Email us (info[at]torexatvrentals[dot]com)