Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • ApexHeli

    2001 Airport Way
    Florence, Oregon 97439
    541-997-3270

    Experience the Oregon Coast like you have never seen it before. You will always remember a helicopter tour with ApexHeli. Offering a variety of tours throughout the Oregon Coast. ApexHeli was founded in 2007 and has since grown to a full scale helicopter and fixed wing commercial, tour and training company headquartered out of Florence, Oregon. Visit our website for details on tours and other services.

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

Featured accommodations

  • Comfort Inn of Florence

    2475 Hwy 101
    Florence, Oregon 97439
    541-997-7797

    We are a 100% non-smoking hotel. Only a short drive away from the Pacific Ocean, Historic Old Town, Oregon Dunes National Recreation Area and Sand Pines Golf Course. Enjoy a free continental breakfast before a day at the beach.

  • Vacasa - Florence

    Florence, Oregon 97439
    503-345-9399

    Vacasa is the Oregon Coast's largest vacation rental management, with over 400 privately-owned, professionally-managed rental homes located from Astoria in the north to Brookings in the south. Vacasa offers the perfect accommodation for every taste and budget, ranging from laid-back beach cottages to luxury oceanfront estates. Each vacation home is unique and amenities will vary, but many feature private hot tubs, full kitchens, fireplaces, WiFi, oceanfront or ocean views, and pet-friendly policies. Visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking!

Featured Events

  • Emerald City Jazz Kings: “Why Don’t You Do Right?”

    715 Quince St
    Florence, Oregon 97439
    541-997-1994
    Saturday, May 9th, 2015

    The Jazz Kings close their 19th season with a focus on those great female vocalists who shared the stage with jazz ensembles but never made it to stardom or mega-stardom.

  • SEA – Eugene Sumphony Concert

    715 Quince St
    Florence, Oregon 97439
    541-997-1994
    Friday, May 15th, 2015

    An exclusive program for Florence, the Eugene Symphony brings their Orchestra Showcase to close out the season. Performances will include musical selections from Barber, Haydn and Strauss.

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