Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

  • Deadwood Covered Bridge

    Florence, Oregon 97439

    The architectural elements of Deadwood Bridge are quite unique. Flooring was installed on a slant so that traffic rounding the corner onto the bridge would travel more safely. Other elements include false end beams, semi-elliptical portal arches with trim, and large openings along the west elevation. The cost to build the bridge totaled $4,814, and it became a part of the state's secondary road system.

Featured accommodations

  • Vacasa - Florence

    Florence, Oregon 97439
    503-345-9399

    Vacasa is the Oregon Coast's largest vacation rental management, with over 400 privately-owned, professionally-managed rental homes located from Astoria in the north to Brookings in the south. Vacasa offers the perfect accommodation for every taste and budget, ranging from laid-back beach cottages to luxury oceanfront estates. Each vacation home is unique and amenities will vary, but many feature private hot tubs, full kitchens, fireplaces, WiFi, oceanfront or ocean views, and pet-friendly policies. Visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking!

  • Comfort Inn of Florence

    2475 Hwy 101
    Florence, Oregon 97439
    541-997-7797

    We are a 100% non-smoking hotel. Only a short drive away from the Pacific Ocean, Historic Old Town, Oregon Dunes National Recreation Area and Sand Pines Golf Course. Enjoy a free continental breakfast before a day at the beach.

Featured Events

  • SEA – Quartetto Gelato

    715 Quince St
    Florence, Oregon 97439
    541-997-1994
    Friday, Apr 17th, 2015

    For nearly two decades Quartetto Gelato has won the hearts of audiences worldwide with their unique blend of musical finesse, pyrotechnical solos, blazing gypsy show pieces and multi-instrument mastery.

  • Emerald City Jazz Kings: “Why Don’t You Do Right?”

    715 Quince St
    Florence, Oregon 97439
    541-997-1994
    Saturday, May 9th, 2015

    The Jazz Kings close their 19th season with a focus on those great female vocalists who shared the stage with jazz ensembles but never made it to stardom or mega-stardom.

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