Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

  • Florence Events Center

    715 Quince St
    Florence, Oregon 97439
    (541) 997-1994

    Florence boasts a rare combination of scenery, cuisine and culture and the Florence Events Center is in the middle of it all! This 21,000 square foot facility annually hosts events ranging from ballet to blues and everything in between. The Events Center is home to the Last Resort Players theatre company and the Seacoast Entertainment Association's annual concert series. FEC also hosts three outstanding annual events: the Florence Festival of Books in September; the Celebrate Arts juried art show in November; and the Winter Folk Festival in January. Contact the Event Center to host your next event or private party. Planning something outdoors, or off site? No problem, the Event Center has a full rental inventory available to throw a world-class party or wedding including catering!

Featured accommodations

  • Comfort Inn of Florence

    2475 Hwy 101
    Florence, Oregon 97439

    We are a 100% non-smoking hotel. Only a short drive away from the Pacific Ocean, Historic Old Town, Oregon Dunes National Recreation Area and Sand Pines Golf Course. Enjoy a free continental breakfast before a day at the beach.

  • Vacasa - Florence

    Florence, Oregon 97439

    Vacasa is the Oregon Coast's largest vacation rental management, with over 400 privately-owned, professionally-managed rental homes located from Astoria in the north to Brookings in the south. Vacasa offers the perfect accommodation for every taste and budget, ranging from laid-back beach cottages to luxury oceanfront estates. Each vacation home is unique and amenities will vary, but many feature private hot tubs, full kitchens, fireplaces, WiFi, oceanfront or ocean views, and pet-friendly policies. Visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking!

Featured Events

  • “True Story Tuesdays” in Florence

    1930 US 101
    Florence, Oregon 97439
    Tuesday, Apr 7th, 2015 - Tuesday, Dec 29th, 2015

    Come to City Lights Cinema every Tuesday to see various documentaries and other true stories.

  • Monthly Writers Group in Florence

    375 9th St
    Florence, Oregon 97439
    Monday, Apr 13th, 2015 - Monday, Dec 14th, 2015

    Join this weekly writing group, the second Monday of every month in Florence.

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