New Mission and Three-Year Strategic Plan to Shape the Future of the Oregon Coast
The tourism economy intersects with nearly every aspect of the Oregon Coast – recreation, food, accessibility, housing, workforce, and so much more. As the coast evolves, the Oregon Coast Visitors Association (OCVA) is proud to announce a new Three-Year Strategic Plan that reaffirms our dedication to enriching coastal experiences while building a sustainable and thriving economy.
A Milestone Moment
This year marks a pivotal moment for OCVA. Building on 28 years as a Destination Management Organization for the Oregon Coast, the organization has achieved remarkable growth in its projects and staff capacity. In timing with this year’s renewal of a 8-year contract with Travel Oregon, we partnered with destination consulting firm Whereabout to craft a refreshed Vision, Mission, Values, and a Three-Year Strategic Plan.
“As we launch this new strategic plan, we’re thrilled to align with the economic, stewardship, and community-focused priorities our partners and Oregon Coast communities have identified,” says OCVA’s Deputy Director, Arica Sears. “This plan represents our commitment to evolving as an innovative and supportive partner in our region.”
Let’s Dive In
Why do we do what we do?
OUR VISION
An enriched coastal experience for all
OUR MISSION
Through innovation, stewardship, and strategic investments, OCVA inspires travel and strengthens collaboration towards a sustainable coastal economy.
OUR VALUES
- Agility—We are nimble, responsive to regional needs, and good at navigating change.
- Spark—Our servant leadership and innovative mindset are catalysts for bold moves and positive impact.
- Connection—We are down to earth, curious, and genuine in our relationships.
- Community—We are thoughtful conveners and champions for inclusive collaboration.
- Stewardship—We view care for communities and ecosystems as a core responsibility.
The Road Ahead
OCVA’s strategic plan focuses on four key objectives to guide its efforts over the next three years:
- Elevate our profile and deepen industry engagement: Strengthen partnerships to expand the reach and impact of OCVA’s initiatives.
- Expand and amplify our visitor message: Deliver inspirational and stewardship-focused campaigns to encourage four-season tourism.
- Enhance and develop our destination: Close infrastructure gaps, promote diverse coastal experiences, and implement the updated Mitigation, Adaptation, and Resiliency Plan (MARP).
- Foster a healthy tourism network: Deepen engagement with coastal partners to achieve regional success.
Looking Forward
This Three-Year Strategic Plan sets a course for OCVA to continue driving economic and environmental sustainability across the Oregon Coast. “By bringing together our coastal communities and partners, we are building a future that benefits everyone—residents, businesses, visitors, and the coast itself,” said Sears.
To read the full report, click here.
About the Oregon Coast Visitors Association
As the Regional Destination Management Organization (RDMO) for the Oregon Coast, OCVA is the only coastwide organization dedicated to inspiring travel, managing tourism investments, and advancing economic development through innovative marketing, workforce programs, and technical assistance. By sharing industry trends, addressing challenges, and uniting coastal communities, we serve as a trusted leader and central resource for the region’s tourism economy.