Florence Rhododendron Festival

The Florence Rhododendron Festival is the second-oldest flower festival in Oregon, just one year younger than the Portland Rose Festival, and third oldest on the West Coast behind the Tournament of Roses in Pasadena, California. Thousands come from around the world to celebrate in Florence every year on the third weekend in May.

The theme of the 2025 festival is “Rhodies on the River.”

The festival opens the Saturday prior to the third weekend in May (May 10, 2025) with the coronation of Queen Rhododendra, the King of the Coast, and their royal court at the Florence Events Center; followed by Thursday’s opening of the Davis Shows Carnival at the Port of Siuslaw property in Old Town. Saturdays traditionally feature the annual 5K Rhody Run and Walk, the junior parade and kids’ activities, the annual Rhody Classic Car Show ‘n’ Shine, and the Coast Radio Classic Car Cruise through Old Town. Sunday brings the grand floral parade down Highway 101 and into Historic Old Town at noon.

Throughout the event there will be a vendor’s fair in Old Town, a spectacular rhododendron show at the Florence Events Center, and live music, art, and other festivities and activities all over town.