August 7, 2021

The Prom Centennial Parade and Ceremony

Celebrate the centennial of the Seaside Promenade, which was officially christened on August 7, 1921 when hundreds of officials from across Oregon joined then-Governor Olcott in Seaside to watch Martha Hagmeier, age 8, break a bottle of sea water on the concrete.

The Prom Centennial Parade will begin at 10 a.m. near City Hall, which was the historic location of Seaside’s train station, and then proceed west down Broadway to the Turnaround. The Royal Rosarians, Portland’s official ambassadors of goodwill, were present at the 1921 dedication and will return to Seaside to join the parade. Additionally, the group’s prime minister will plant a rose at the corner of Broadway and Holladay in the city’s Historic Gilbert District to commemorate the day’s activities at 11:30 a.m.

At 1 p.m., all visitors and residents are invited to an official ceremony at the Turnaround, which will include remarks from mayors past and present, community representatives, and officials in attendance. State Senator Betsy Johnson will give the keynote speech. A time capsule will be buried during the ceremony and another bottle of sea water will be broken to commemorate the milestone. The public is invited to gather on the beach facing the Turnaround, which will serve as a stage for the ceremony. Those wishing to sit are advised to bring chairs or beach blankets.

The 1.5-mile “Prom”, as it’s now affectionately known, has become one of the most iconic coastal landmarks in the Pacific Northwest, an Oregon nod to the great boardwalks and promenades of the world.

Visitors to Seaside have been experiencing the Prom Centennial all year long with a 32-page limited-edition Prom Centennial booklet and commemorative holographic stickers which are both available for free at the City of Seaside Visitors Bureau and Travel Oregon Welcome Center (located at 7 N. Roosevelt). The book contains history of the Prom, activities and attractions, a historic homes walking tour, and a seasonal passport program and sweepstakes.

A band performs on the Prom in August of 1921. Image courtesy of Seaside Historical Society Museum, Restored by Bruce Andrews
The Prom (c1945). Image courtesy of Seaside Historical Society Museum, Restored by Bruce Andrews
The Prom at sunset Don Frank

Contact Info

Seaside, Oregon 97138

(503) 738-3097

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