Enjoy a family-focused parade, street vendor fair, car show and a carnival with rides and games along the Oregon Coast at the Florence Rhododendron Festival. A spectacular display of hundreds of Rhododendrons will take place at the Florence Events Center to complement live music and showcases of art. Each year boasts a carnival, a Rhododendron Festival Court, a junior parade on Saturday and the main parade on Sunday. The event will extend into Historic Old Town with a local craft market and the carnival on Bay Street. End the weekend with the annual motorcycle show at Three Rivers Casino Resort.