The Florence Rhododendron Festival is the second-oldest flower festival in Oregon, just one year younger than the Portland Rose Festival, and third-oldest on the West Coast behind the Tournament of Roses in Pasadena, California. Thousands come from around the world to celebrate in Florence.
The Rhododendrons that thrive along the Oregon Coast are the stars of the Festival. The spectacular display of hundreds of Rhododendrons takes place at the Florence Events Center.
Come enjoy the Street Vendor Fair, Car Show, 5K Rhody Run, and the carnival with rides, games, food, and a few other surprises.
The festival officially begins with the Rhody Showcase to crown “Queen Rhododendra” and “The King of the Coast” on the Wednesday of festival week.