Industry Stories

  1. OCVA helps mobilize trail volunteers

    Posted by OCVA / December 7, 2018

    As destination development projects go, the nearly 400-mile Oregon Coast Trail (OCT) is pretty ideal. It has all the elements to become a world-class destination for thru-hikers, and just as much appeal to day hikers. It’s much shorter than some other long-distance hiking routes such as the Pacific Crest Trail, making it more attainable to people with less time. And its breathtaking views rival that…

  2. OCVA Responds to Workforce Needs

    Posted by OCVA / December 7, 2018

    Developing and retaining the workforce is a primary need along the Coast. To better learn what businesses along the Coast need and how they prefer to receive help with training employees, OCVA in June 2018 partnered with Oregon Sea Grant/Oregon State University (OSU) Extension to fund a workforce needs assessment survey. The survey garnered 186 responses from employers along the entire Coast. Respondents represented a…

  3. Survey reveals perspectives on tourism

    Posted by OCVA / December 7, 2018

    Travel Oregon in early November released the findings of the latest Oregon Tourism Engagement Survey, which provides valuable insights from tourism industry stakeholders throughout the state. Their responses provide guidance and perspective on priorities for future investments from Regional Destination Management Organizations, such as the Oregon Coast Visitors Association (OCVA). “The information we glean from this annual survey helps OCVA determine whether our marketing and destination…

  4. Many Ways to Engage in Outdoor Recreation Opportunities

    Posted by OCVA / October 15, 2018

    It’s no secret that Oregon’s public lands and open spaces are one of its biggest assets. Of the 26.4 million overnight visitors to Oregon last year, 33 percent participated in an outdoor recreation activity during their stay. This equates to nearly 9 million people, 67 percent higher than the national average. While some towns such as Bend, Portland and Newport already benefit greatly from the…

  5. Waldport Welcomes Scenic Drivers

    Posted by OCVA / October 15, 2018

    Getting to the Oregon Coast is an experience in and of itself. Most routes to the Coast include a scenic drive along a rushing river, over the Coast Range, by historic landmarks, and through quaint towns. Yet some are more celebrated than others. Community leaders in Waldport hope that visitors will consider Marys Peak to Pacific, a meandering 72-mile route along the Alsea River between Corvallis…

  6. Tillamook Bay Heritage Route Concept Gains Traction

    Posted by OCVA / October 15, 2018

    Discussions are underway in Tillamook County about creating a curated experience that would help visitors and locals learn about Tillamook Bay’s rich cultural heritage. This experience, dubbed the Tillamook Bay Heritage Route, is already bringing community members together and raising awareness about the community’s passion for preserving and protecting the area’s valuable cultural resources. “We’ve learned through the Oregon Visitor Report: 2017, Longwoods International Longwoods…

  7. Plug Into OCVA’s Winter Co-Op Advertising Campaign

    Posted by OCVA / October 15, 2018

    The Oregon Coast Visitors Association (OCVA) is unveiling a newly revamped “Winter on the Oregon Coast” co-op marketing campaign that promises to bring even more exposure for participating businesses. After working with KGW in 2017 and 2018, OCVA is partnering with KATU this winter season. Advertisements will run during popular shows in Portland, Seattle and Northern California, targeting travelers 25-54 with above-average incomes. The combination…

  8. Businesses spread awareness about for wildfire prevention

    Posted by OCVA / August 8, 2018

    In late July 2017, residents near Brookings watched news reports closely as the Chetco Bar Fire grew ever closer to the towns along the South Coast. The fire, which was ignited by lighting, eventually burned 191,125 acres and forced 5,000 people to evacuate their homes. Many forest fires are naturally occuring. Yet the latest research shows that more than 80 percent are human caused. In…

  9. Oregon Coast embraces Guest Service Gold

    Posted by OCVA / August 8, 2018

    So far in 2018, more than 250 partners along the Coast have earned an internationally accredited guest service training certification, most using the state’s customized Guest Service Gold Tourism: Oregon. This customized course, was created in partnership with Travel Oregon, the Oregon Restaurant & Lodging Association Education Foundation, and the American Hotel & Lodging Educational Institute so that employees receive real-life context in various situations.…

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