China Ready Seminar Coming to the Oregon Coast - Oregon Coast Visitors Association

China Ready Seminar Coming to the Oregon Coast

Posted by The Oregon Coast / December 18, 2013


Many of our colleagues throughout the state have expressed an interest in learning how to prepare for the international traveler. Now is the time! Come learn in-depth strategies for working with the exciting Chinese travel and tourism market and how to create networking opportunities to grow your business from China.

This training was developed specifically for members of the travel and tourism industry by the BRIC Marketing Group specializing in China Readiness for the hospitality industry. You may be familiar with this team through their work with Travel Oregon during the Oregon Governor’s Conference on Tourism.

This seminar provides further market preparedness training in best practices for success in Chinese tourism market, and is split into three sections:

  • Product Ready: How does your product fit into the Chinese travel landscape? You will receive tools to prepare for welcoming Chinese visitors.
  • Service Ready: Gain cultural awareness and the understanding required to provide the service and standard that Chinese consumers expect when visiting the U.S. It is crucial to ensure that frontline staff is ready.
  • Sales Ready: Learn how to effectively promote and sell your product in China. Gain an understanding of the main motivations behind Chinese outbound travel and decision-making process.

When: Tuesday, January 14, 2014  1:00 p.m. – 4:00 p.m.

Where: Culinary Center in Lincoln City (801 SW Highway 101 -Lincoln City, Oregon 97367)

Cost: $35/person. (day of registration $50) This valuable seminar is must do for industry partners around the state who are serious about the China market and it is being subsidized for the benefit of our partners around the state. The training is open to everyone and we encourage you to make time to attend this session.

Email Greg Eckhart to register for this incredible opportunity to learn even more about the Chinese market. If you have questions please contact Greg Eckhart or Chris Chester.


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