Florence Rhododendron Festival
The spectacular display of hundreds of Rhododendrons takes place at the Florence Events Center for 110th Rhododendron Festival. Enjoy a family-focused parade, street vendor fair, car show, 5K run and a carnival with rides and games. Pre-sale carnival tickets begin April 3. See the crowning of Queen Rhododendra and King of the Coast on May 18 at 6 p.m. at the Florence Events Center.